Any real estate agent or real estate investor worth their weight would take advantage of the biggest marketplace known to man, The Internet.
No matter how much you try or how clever the ads, the fact remains that TV or newspaper spots only reach a limited number of potential clients. Taking your advertising services and marketing approaches to social networking can introduce you to thousands of potential customers, you just have to know the best social networking tips.
Taking Your Business Online
You’d have to look far and wide to find somebody who isn’t on Twitter or Facebook, or at least doesn’t use their spouses account to browse through the newsfeed. Social Networking truly is the future of communication and people use the different sites for a variety of reasons from communicating with friends to playing games against strangers. Taking your real estate business online is a great idea and in truth it might be an inevitability. Facebook and Twitter make it easy to create professional accounts and you should start following developing your profile at once.
What To Do Once You’re Online
Once you’ve got a Facebook or Twitter profile developed, the first tip is to start slow and give people space. You should join groups and build up a network of friends and associates but lay off the selling at first. You don’t want to over hype your services or else people will simply ignore you. Instead, post interesting and engaging content but don’t flood people’s timelines. Especially when dealing with Real Estate, a majority of your online friends can be classified as potential clients instead of immediate sales candidates. As you build up rapport and trust, people will start coming to you asking for your professional services and they’ll often have friends of friends that will be looking to move into the area.
Using Social Networking For Advertising
One of the key advantages to starting off building your social networking profile at a patient pace is that you’ll have more time to develop a complete web site. Once you’ve got a professional looking site packed with information, you can start using your Facebook or Twitter address in commercials or ads. People will hear or see your ads that say “Follow us on Facebook” and you can build a better base of potential clients because these people have some sort of interest. It’s like a car dealership developing a mailing list by having people put down their names and numbers for a ‘free air freshener giveaway.’
Social Networking is a great way for real estate professionals to get their name online without spending hundreds of dollars in overhead. A few hours of time each week could lead to a windfall of business down the line.
If you are looking for a program or tool to show you Exactly how to use Social Media in your Real Estate business, drop us a line as we have a Social Media for Real Estate Investors Online course that you may be interested in coming in September 2012.
Until next time….
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A great step by step break down of of how to use social media, Winston. Along the same lines, we did a piece a while back. It would be really great if you could drop by and share your opinion on the same. It's after all, great to hear from people who understand the subject well.
Thanks Arjun. I just visited your article. It's a timely piece as well.