Social media is something just about everyone uses in today’s world. Many people enjoy it because we are given an easier way to talk to friends, and it is also a great tool to talk to a lot of people. When you are out there all day, every day, sites like Facebook and Twitter become part of your life, as do your followers and friends on those sites. How much they like what you write and do, how many share it all, and the amount of people wanting to speak to you all determine your influence on the world around you. Those unsure of how much influence that they actually have can look to Klout.com to figure it out. There, you are given the ability to learn your influence score from the major Social Media sites.
See Klout.com combines all of your Social Media activity and turns in into a number from 1 to 100 (being the best) based on 54 factors. The more influence you have (meaning people who share you stuff, click on your links, talk about your stuff) the better your Score. And there are great perks to a higher score.
As the internet grows, so do the jobs that can be had on it. When a person works in marketing, for example, they spend a lot of time on the internet. That is part of their job and the more people they can get to see what they say, the better they can do their job. Using your Klout score, employers are able to see just how big of an influence you have in the world, which can help them determine whether or not you are worth hiring (and this now becoming a trend to put Klout on application forms). Your relationships with the people around you, the connections you have made during your career, and the impact you make around the world help an employer or client know if you will pay off. They want a person who can reach many people because it matters to stay connected to the world around you, being seen and heard.
Although Klout is not the only Influence Score to be had (and it’s still growing), it is currently the best online indicator for people to see how much real influence they can control. And it Matters.
Our Klout scores are already playing a larger role in the decision making processes in other real world applications. One example that is happening all the time now, is hotels in Las Vegas are looking up your Klout Score to see if you are worthy of an upgrade, because if your Klout Score is high enough, they know you will talk about it on your social media accounts thereby giving them free advertising from you. See when you talk on your Facebook, Twitter, Linkedin, Google+ accounts about a great place and you have a high Klout score, there is a great chance that your followers will listen and be interested about that Topic and remember that location/hotel/product.
Another example is one that I and others with a higher score get often, is what is called Klout Perks. Companies are hooking up with Klout to send new products to people with Klout scores over certain numbers. I recently got a full kit of AVENA NATURALS products (no cost to me) sent in the mail to me. You bet I talked about it on my Social Media Feeds.
A guy in San Francisco had a Klout score of 74 (and he was just a well connected 25 year old) and he got the new VOLT car for a weekend to test drive. No cost to him at all. You can bet he posted it everywhere thus giving the VOLT a lot of advertising from an influencer.
I started out in Social Media by joining LinkedIn. LinkedIn made sense at the time when I joined as it was a smart way to promote yourself to prospective business people and of course, meet up with your co-workers. It was not the powerhouse it is today but it was very smart idea at the time.
I have to say when I joined Twitter a few years later (because EVERYONE I knew told me to join…. and I caved), I was not impressed. Within about 3 days of being on there, all I saw were posts about going to lunch, what a great jog or run they had in the morning, and other daily items. I remember clearly thinking to myself, “What am I doing here?”.. I am here to tell you it can be much more that That… but more on that in a bit…
The same initial reaction happened with Facebook. All the people I knew were playing games on Facebook, buying virtual gifts, nudging me to respond and posting comments about their daily lives. It felt like I got dropped into a party and was the odd-man out.
Then I got to thinking…. There has to be more to this than just daily life activity postings?There must be a practical use for Social Media in Business. Being a web designer and programmer, with some successful online products at the time, I realized that if I could use Social Media in a business sense, then it would be a great tool to reach a lot of people all at once and leverage other people’s connections to increase my Business profits.
Well it worked, and I started to see results for myself, and more importantly, for my clients (I was their Social Media Manager – although that wasn’t a real job title at that time ;).)
Well, fast forward to September 2011 and Social Media is the Buzz word of the last two years or so. Almost every Entrepreneur and Business owner I meet are talking about Social media and wanting to apply it in their business. This makes really me happy to see.
A good percentage of them either 1. Know that they need to use Social Media now in their business but don’t know where to begin or what to do OR 2. They are using it in their businesses however aren’t seeing any results from it, which my Business helps them out with if needed.
As one business owner to another business owner, I wanted to share with you 5 reasons that Social Media is ideal for your Business, products and Services.. and yes, you need to get started now, if you have not already begun.
Also, it is definitely not too late to be profitable using Social Media.
Here are my 5 reasons:
Leverage your Social Reach and Impact: By using Social Media, it allows you to attract and target potential customers that may never have known you and your Business existed, for a fraction of the price you can pay with costly and less-and-less effective traditional advertising. It also allows you to connect with your existing customers in a fun yet professional fashion with rewards, promo codes and timely information.
Develop and Build your Social Proof: Using social media for your Business allows your Customers/Followers/Friends/Connections/(insert the social media platform of choice) in Social Media to build your business up with comments, tweets, recommendations, links to your website that other people will see, which build credibility for what you are offering. People are using Social media now to get reviews on products. We tend to buy and use a product or service much quicker with a referral or word of mouth, because of the Social proof of others talking about it. I know that I buy a lot that way and I would suspect you would to..
Every Possible Demographics for your Business is in here: There are over 750 Million users on Facebook (33% of that number is women in the age group of 35-65!), over 12 Million Small Business owners on LinkedIn, Google+ grew to 25 million users in just 1 month time and Twitter continues to grow. What is powerful about these stats is that I am sure there are portions of each major social media engine’s demographic that is your ideal client. So why not figure out which ones to “target”, attract and engage them while at the same time, leading them to becoming a customer.
You control the message: With Social Media, you can control the message. If something goes wrong, you can fix it pretty fast with Social media (United Airlines didn’t get this right until a musician and 1 Million Views on Youtube did it for them) . This also allows you to create messages that you can write and post everyday if you wish. You are not stuck with an 1 year paid ad in the Yellow pages, or a large Billboard that costs money to re-do. Social media is meant to be flexible. If you want to throw out a special offer to your lists or mention a new service, you can do it for low to no-cost to you.
Build Loyal Communities: Social Media truly builds a community of people that have similar likes and interests. You can find people who love to Scuba dive or people who like knitting. Being part of these groups by leveraging your Social Media brand, you can become part of their conversations and be a solution to their needs. People follow or connect with their interests and if that interest happens to be your ideal client, you should be there to help them along to make a decision.
To end off, in Social Media, you do not “hard sell” anything. What I am referring to is helping people make an informed decision by seeing that you are the best choice for your Service or Product, complimented by your social media strategies, that just so happen to move them in that direction…..