Social media is the PERFECT avenue for a two-way communication between a prospective customer and a business establishment
Social media has really become one of the most important avenues for businesses out there, in order to reach out and communicate with their market.
What makes it even better is that it is still growing and business establishments are still learning how to best use social media in order to make their services better. According to Richard Gans, Director of Social Media at AXA, social media usage, both on a paid and organic nature, continues to grow and evolve as a means of marketing and engaging with consumers. More specifically, using social media as an active channel for resolving customer service moments continues to evolve as the needs and expectations of consumers change. Consumers expect brands, even financial service companies, to be available for help when and where they need it and social media is serving as one of those necessary options.
Social media is the perfect avenue for a two-way communication between a prospective customer and a business establishment. Mr. Gans claimed that the use of social media is one of the things that really worked well in enabling his company to build trust online. He said that as more people look online for feedback prior to making a purchase. AXA recently incorporated an initiative that facilitates direct, two-way customer feedback along with the collection and organization of customer responses with the aim not only of improving customer experience, but also of ultimately producing new products and speeding innovations on existing ones.
Allowing your clients and customers to provide comments on your products or services through social media will enable you and your company to easily improve based on the feedback provided. It would be a lot easier to identify areas where you are doing right as well as areas that need improvements.
What makes it even more interesting is that social media is only a fraction of what you and your company can use in creating an online presence and building trust for your company online. If you are looking to expand the reach of your company, getting involved in trainings and seminars of this nature can help you get started. Here’s the good news. The Annual Digital Marketing for Financial Services Summit is once again upon us. The event will take place on the 21st and 22nd of June 2017 at The Westin Harbour Castle Conference Centre in Toronto. The summit will be the perfect place for you to learn how to drive conversion, create loyalty, and maintain your competitive edge.
What makes this summit a must-attend is the fact that the speakers, of whom Mr. Richard Gans is a part of, are really authorities in their respective fields. On top of that, you will also get to meet people from different financial services companies like banks, insurances and credit unions. There are also those from investment and wealth management sectors as well as from digital marketing. It will truly be a worthwhile learning experience for you which can greatly help you start your online campaigns. If you want to learn more, simply visit their website: http://www.financialdigitalmarketing.com, check out the speakers as well as the topics that will be covered and then register! It would be one of the best things you can do for your business.
Also you can get 20% Off your Tickets by using the code “REFUEL20”
ABOUT RICHARD GANS
Richard Gans
Director of Social Media, AXA
Rich Gans is Director of Social Media at AXA in the U.S., a leader in providing wealth management, life insurance and annuity products. In his current role, he oversees the company’s enterprise social strategy and social media policies and executes initiatives that use social media to enhance the customer experience, drive brand awareness, increase business value, and safeguard brand reputation. That’s his job description; his passion is helping transform the organizational culture to make people feel more informed and comfortable with social media. To achieve that goal, he manages all employee-focused social media training in addition to the U.S. social employee advocacy program. Prior to joining AXA, Rich was the head of social media for Forrester Research. Before that, he held roles focused on customer experience, market research, and business analysis at Forrester Research, Jupiter Research, and IBM.
Rich holds a Bachelor’s degree in Information Systems from Yeshiva University’s Sy Syms School for Business. He currently lives in New Jersey with his wife and 4 children. Follow Rich on Twitter @Richard_Gans.
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While this strategy has been fruitful for BMO FINANCIAL GROUP, it took time to work. It is a product of a learning cycle where they tested different strategies, encountering failures and learning from them. Developing a workable strategy really is not easy in digital marketing.