Instagram in your Business

How Curating Your Images and Content with Social Media is the New Way to Attract Customers: Pinterest

by winstonbromley | Jul 20, 2012 | Facebook, Pinterest, Search Engine Optimization (SEO), Social Media, Social Media Management, Social Media Tools, Twitter

Ever since we were young, images have always taken our interest. We loved stopping and seeing all of the beautiful artwork, the intricate designs, and every colorful piece we could find. We may be a bit older, but it does not mean we adore seeing images any less.

There is a huge culture on the internet of people who just enjoy browsing picture after picture, sometimes even spending hours of their time looking. One of the biggest sites for that right now is Pinterest. This massive website attracts many from across the globe, all to see new images people have to share. Others, like Reddit and Imgur, work in similar ways and have people viewing a large list of pictures. I am focused on the one that is King right now: Pinterest.

While it may seem you are looking at images only, these are really social media platforms. This means you have the opportunity to share your thoughts and make friends, as you would with regular social websites. The desire to use these sites is huge and growing constantly, making it the next step in the evolution of social media.

There are many similarities between social sites like Facebook and Pinterest. You have many users online to share their thoughts, lives and loves, people with whom you can speak and forge connections. What sets Pinterest apart, though, is what makes it so grand. People are using it to see the magnificent and astounding things the world has to offer, both natural and man made. It has more to offer than communication, it has wonder on every page.

This type of social media idea organization has allowed people seeking to get their name or word out a way to do it much easier. On several other social media websites, you have to hope yours shines through enough to make it to the top. With sites like Pinterest, you can target the people who would like it by interest. This is a lot like how big named stores target us, except it is free and is already becoming a huge hit on the internet.

Essentially, learning how to use Pinterest is vital to tapping into this new market of customers in a clever, yet imaginative way so that you can generate even more traffic to your online business.

With Pinterest, the most common function is to “Pin It”, which is to post your new photo or something you like on the internet up so that others who have an interest in your image, products or services can see it and then they “Re-pin It” on their “Boards” as well.

Pinterest can be incorporated with your other social media sites. Twitter, for example, is a very good one since it is short, to the point and the content can showcase easily what you “Pin” up on Pinterest. Facebook has a great App that ties into your Timeline that showcases your latest Pins.

The thing that got my Attention as a web guy is that Pinterest can provide you with effective backlinks back to your main site. This really mean that you get better placement in Google and more “organic” or not-paid-for traffic leads. These backlinks and the content driven material you are posting (or should be posting) are designed to bring in the customers. Try to avoid the “hard sell” as much as possible which will turn off some Pinterest users. I am all for every 5 pins, post a Hard Sell.

One good bit of news for those considering SEO generation back to your website, is that unlike some other social network sites, your content may go much further than what you could do on other websites, with re-pinning, sharing and liking. Each one counts as a backlink… So take advantage of this for your SEO generation that Pinterest allows us to have.

Lastly, one very important aspect of Pinterest is popularity which means being very interactive with other members on the site. This can be commenting on their photos, or posting great content yourself to get comments and re-pins..You should include content from others as well as yourself to get the most exposure. This will build trust with others on the site from what you are doing. Popularity worked in high school as it does so on Pinterest.

Finally, be creative when you use Pinterest. It’s perhaps even more important than with your other social network sites as the visual oriented format can pay dividends even faster when you can promote yourself in a positive, creative way.

Enjoyed this post? If so, please share on Facebook, Twitter and Pinterest to let your friends know about it. Your help spreading the word would be really appreciated.