A Digital Marketing Insider's Point of View by Winston Bromley.
The 7th Annual Digital Marketing for Financial Services Summit and Why You Should Attend

The 7th Annual Digital Marketing for Financial Services Summit and Why You Should Attend

Digital Marketing for Financial Services SummitToday, almost every business establishments, from small and medium enterprises to large corporations, are always aiming to do great things in their online or digital marketing campaigns. The majority of the public today spend a lot of time engaging online.

People have become so involved with the digital world that they expect to do just about everything and anything online, from banking to purchases to checking status updates. As a result, digital marketing is an ever growing and expanding playing field.  You need to stay on top of what works and what doesn’t.

Maja Neable

Maja Neable
VP, Digital and Channel Marketing
BMO FINANCIAL GROUP

According to Maja Neable, Vice President of Digital and Channel Marketing at BMO FINANCIAL GROUP, as the consumers move to expect more in digital, the marketers have adopted: better targeting, more relevant messaging, and more competition for the digital consumer.

Neable, who is a guest speaker at the Digital Marketing For Financial Services Summit this year, also pointed out that humans still play a big role in helping consumers become comfortable with online world.

According to Neable, their company has found the biggest impact when their knowledgeable representatives in branches and contact center help bring customers on board. Customers trust them and rely on their advice.
Their campaigns include a number of strategies and tools like videos, email marketing, ad targeting, and social media. Their whole strategy is anchored on fully integrated intuitive experiences: from targeting well with relevant messages, to then meeting the customer’s need by providing an easy experience. Treating customer interactions as a life-cycle, a journey, rather than an instance, provides for the most powerful and engaging experiences, and business results.

BMO Financial GroupWhile this strategy has been fruitful for BMO FINANCIAL GROUP, it took time to work. It is a product of a learning cycle where they tested different strategies, encountering failures and learning from them. Developing a workable strategy really is not easy in digital marketing.

“Given the amount of competition, you also have to adopt and innovate as quickly as possible to remain relevant”,  Neable discussed, “To compete in the digital space today, one must continually invest and re-invent itself. This requires a different approach and thinking for established financial institutions. The ones that are the fastest to change to this way of thinking, will be the winners.”

This is where a good networking and linking up with fellow digital marketers becomes very important. Learning from others successes and failures allows you to expand your horizon and identify possible ways to improve on your  very own marketing campaigns.

If you are seriously looking to improve your digital marketing strategies, the 7th Digital Marketing for Financial Services Summit is the perfect conference to attend. This year it is happening at  The Westin Harbour Castle Conference Centre in Toronto, on Wednesday June 21st & Thursday June 22nd 2017.

Here are five reasons why you should attend this summit:

  • Innovate at a digital speed.
  • Learn from C-level financial services leaders on how to create a competitive advantage.
  • Learn how to eliminate organizational roadblocks.
  • Connect with industry veterans and rising stars.
  • This is the only digital marketing forum for financial services.
  • BONUS Reason: Save 20% off your tickets (see below)

Boost your digital marketing and take it to the next level.

As Andrew Artemenko of Bank of America said, it is “encouraging to see innovative and creative ways to solve the issues, constraints and challenges in a highly regulated industry. It’s nice to get out of your comfortable home environment to meet peers face to face, who have new and inspiring ideas.

The 7th Annual Digital Marketing for Financial Services Summit will be on June 21 – 22, 2017 at The Westin Harbour Castle Conference Centre in Ontario, Canada. You can learn more here: http://www.financialdigitalmarketing.com/.

Also you can get 20% Off your Tickets by using the code “REFUEL20”

The True Value of Social Media Marketing

The True Value of Social Media Marketing

As a business using social media marketing, you need to know what is the most important thing that you can do to attract customers to your business. You may be surprised to learn that the most important thing in online marketing is building trust.

Customers want a brand that they can trust and count on. They want a company that they can refer their friends to or that they can keep returning back to when they need similar services again. At the end of the day, the ROI (Return on investment) is not the biggest value that you are going to get from social media marketing.  Through social media, you are going to be able to build up a trusting relationship with your customers, that helps them identify from you, and to learn from your insights. This will make you “front of mind” and become their first call when they need something.

The first step to gain this trust is to communicate with your customers and potential customers in your personal brand voice that is consistent always. This is most effective through writing social media posts in a manner that is human rather than through messages that seems very robotic in nature. You want to show off a relatable personality that will get customers to trust in you and your Company. Once you find the specific tone of your brand voice, you need to stick to it. Being consistent is key to gaining the trust of your readers and customers.

When it comes to actual posts, there are a few things that you need to do. You should post ideas that are unique and original for a few reasons. One, fresh posts help in ranking articles and two, when people see a different approach to a common topic, it can gain traction. These posts can be informative pieces or ones that are entertaining or a mixture of the two. You want to make sure these posts shareable so that your followers will want to share it with their friends, by having social media sharing buttons on each article or post you do. By doing this, you will gain more followers, which will increase the recognition of your brand.

A final aspect to using social media to gain the trust of your customers is through engaging with them. If a customer contacts you through social media about an issue with your products or services, be accountable and apologetic while trying to remedy the situation.

These are things that will help increase your customer’s trust in your brand. If a customer trusts you, they will be more willing to keep coming back for services and refer their friends and loved ones. Do not use your posts to market things all of the time, otherwise people will not want to follow you. You need to find a perfect balance between advertising and offering more value to your customers.

Remember this: Educate, don’t inundate.. Provide value, and people will trust and buy from you naturally.

VidSkippy Review: Create “Youtube” Style In-Steam video ads and why you need it in your marketing

VidSkippy Review: Create “Youtube” Style In-Steam video ads and why you need it in your marketing

Monetize your online marketing within 3 minutes, with this easy-to-use software. See why you need to consider this for your blog, vlog, e-commerce store or affiliate offers… and even your very own high-ticket website offers and social media posts!

I will start with this. VIDSKIPPY is a game changer for video marketing, whether you are blogger or vlogger or doing work with local businesses, e-commerce, affiliate marketing, events or social media marketing. As a digital marketer, I am always looking for ways to get in front of eyeballs online, and with this ground-breaking cloud-based software solution, you can do just that.

You know how when you watch Youtube or Vimeo videos and there is an ad that is played before the video? Wouldn’t it be great if you would control exactly WHAT ad goes in front of videos you play? Well, that’s exactly what VidSkippy does.  It easily allows you to create In-Stream Ads JUST LIKE YOUTUBE does! (Yes, you can control your own ads)

This easy-to-use software can be used effectively for Bloggers, Vloggers, digital marketers, social media marketers, business owners, Ecommerce store owners as well as business sites (read below for examples on how you can use it in your business)

I got an advanced review copy of Vidkskippy and it’s really powerful. VidSkippy allows you, within 2-3 minutes, to setup a “campaign” where you can choose ANY video (which you can search via the software) on Youtube, Vimeo or upload a file and place another video “ad” in front of it (or 5 seconds in, or any place you want your ad video to appear). One of the many great features on this platform is the ability to have it appear as a Youtube ad but it’s really your own, with your VERY OWN call-to-action button. You can even adjust the timing on the SKIP BUTTON as well as the CALL-To-Action button.

Check out what I mean below, that I did for a paying client (again, you can offer this as a service) who performed as entertainers at Justin Beiber’s Dad’s engagement party. In this case, although they performed at the Gig, they didn’t get much video. Luckily the Event coordinators did, however, as a marketer, you don’t want to give much exposure to others as you do your own or your clients. So in this video, Jason Chessar, from Collective Entertainment, was able to post an “ad” and a call to action in this video, using the Event Coordinators video.. all the while looking like natural In-Steam video…..

**See VIDSKIPPY in ACTION below (watch his ad appear in the first 1-2 seconds)***

With VidSkippy, you don’t even need to have a website (although personally I think it’s best used with one) as you can share from the member area of the video software to ANY social media platform for instant video ad performance. Facebook, Twitter, Pinterest and more! All the user would do is click on a Thumbnail (which you can upload and customize) and it plays your video with the video ad you created….. See, I told you it was awesome.

If you do have a site/hub/client site, you can easily embed this into your site – just copy and paste and you are done.

Fix your mistakes just by saving with one click: A pet peeve of mine is setting up something, then realizing you have to alter say a placement of a Call-To-Action button on the video (as you should test it live).. Instead of having to go back and re-copy the code once you are done, just SAVE the campaign again on the cloud-based server, and you are done. No extra copying and pasting. Love it!

The main strategy of using VidSkippy, is to target your ideal customers/clients in a friendly way, engage and then sell… in just minutes, using your video ad and another video of your choice.

As for the software, it’s cloud-based which means that there is no need to install it on your own, and it’s pretty straight forward (however there are video tutorials all along the way)

It’s extremely affordable (I upgraded my version as I loved it within 5 minutes of using it), so there is no reason why you wouldn’t have this as a tool in your online marketing handbook. This tool will generate a lot more leads into your business.

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Examples of how to use VidSkippy with your business types:

* If you are a Blogger or Vlogger:

Do you monetize your Blog/Vlog? Adding in Video advertising that you can control, will lead to more cashflow in your online blogging. As you post content, you can showcase videos of things you are talking about, then use VidSkippy to put your ad on top of this video with whatever call-to-action you need. Another thing you could do would be to enhance your monthly cashflow by allowing your advertisers (or however you choose to monetize your Blog) to promote their VIDEO AD on your site, over whatever video you want to show case including your Intro video. This way it can be more targeted as well as more engaging for your viewers and valuable space for your advertisers. It also can give you added revenue on top of image or banner based advertising.

* If you are selling via e-commerce:

Imagine selling in the e-commerce space, and you are selling a popular Camera. Instead of re-do those videos with expensive software or outsourcing costs, simply find the video you want that explains the camera great, and create a short video of you telling your viewer special pricing on this camera or why they should work with you, free shipping, etc. You can showcase discounts, incentives and demos and more! The limit is your imagination.

* If you are a social media/online/digital marketer:

As a social media marketer, you can post video with in-stream video ads any where on social media. You can create custom thumbnails that attract attention, and have their Call-To-Action links come back to ANY link you want. Even if you or you client do not have a site. Sell this service as part of what you can offer your clients ongoing or get retainers to do this for them every month.

* If you are a Coach, mentor or sell High-Ticket items:

As a coach or mentor, you can create a video of your training, and have your video ad appear right when it’s ideal in your presentation with a one-click link right to your application, so that people can take action right away.

* If you are an Affiliate:

You can use VidSkippy to showcase the various offers you have, that you send to your email list. You can showcase a product’s video with a short video “ad” by you that tells people about extra things you have for them, or reasons why to purchase this item.

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Here is Mark Bishop (who is part of this software launch) showcasing how the Software actually works. Again, I know from using this that most people can get setup within minutes of getting this software. It’s very straightforward.

* * * DEMO OF SOFTWARE * * *

If you are running ads for local businesses, e-commerce business, affiliate marketing business, event promotion and more, you really need to get this low-cost but powerful software system. It is a game-changer and I even did a video testimonial about it:
http://www.winstonbromley/vidskippy (**it’s near the top of the product page**)

I think it’s so great, that when you pick up your own Copy from my link below, I will send you following items at no extra charge, via your email upon purchase:


  • 2 WordPress Plugins:
    1. Survey Logic (for instant surveys online for more user engagement)

    2. WP Live Chat plugin that allows INSTANT chatting on your website! (value $72)

  • Running Google Ads? The “Maximize Adsense” ebook has some amazing details showing you how to get the most out of your ad budget (Value $47)
  • How To Build A List on Social Media”  eBook (Value $47)

As you can see, I really think Vidskippy is ideal for anyone marketing online today. The low-cost to it, the ease-of-use and the fact you can control what you viewers see is truly a marketer’s dream!

Get your Copy today or Find out more about this ground-breaking software and get in front of the right buyers.
http://www.winstonbromley.com/vidskippy

 

 

7 Do’s and Don’ts of Social Media Marketing

7 Do’s and Don’ts of Social Media Marketing

Social media is one of the most important forms of modern communication and a brilliant way to connect with so many like-minded people. However, like all powerful tools, it should be used responsibly.

You want to create a positive online atmosphere for your business, one that creates sense of community with friends, peers, and potential customers.

Here are the top 7 do’s and don’ts in social media marketing that can affect your status online:

#1: Don’t Complain

This seems like a no-brainer, but you may be surprised at how often people complain about bosses, clients or customers. This can not only negatively impact the image of a business (giving the wrong impression), but it impacts how present and future customers or bosses view you. I will say there is the occasional time that you have a really bad experience. If this happens, and you need to vent, thread lightly and do not name names.

#2: Don’t Get involved in controversial conversations

Wanting to engage other users is one thing. Starting or fueling fights is another. If your opinion is controversial regarding hot-topic issues like religion, race, or politics, you might not want to announce it all over the Internet—particularly if you’re hoping to catch the attention of future customers, employers or business partners. Social media is a fickle thing that way,

#3: Don’t Spam your followers

This isn’t just a tip for casual users; it’s crucial for businesses that are looking to build an online reputation. Spamming is a bad tactic because it fails to form real connections with customers. After all, there’s nothing more annoying to the average person than logging on and finding their wall crowded with sales pitches, updates, or excessive private messages. If you provide a sales pitch, make sure it provides value first.

#4: Don’t Self-promote (rule of 5:1)

Alright, we all do it. However, when it comes to promoting your businesses online, it’s important to practice “moderation”. Otherwise, you just come across as an obnoxious horn-blower too big for your britches, and customers will move on to someone less noisy. While you should certainly share your business experiences and values, balance that with promoting others. It will make your followers more receptive to your message, and more likely to share your promotions on their other networks. My rule of thumb is 5 posts of great info for every Sales piece. And ALWAYS show the value in the sale piece.

#5: Don’t Share anything you wouldn’t mind showing strangers

A lot of people tend to treat social media as if it is their diary, but always remember that your business records, grievances at work, or details of your personal life are your business—and should be for your eyes only. Unless you are a reality star and want people to know.. then good on you.

#6: DO: LISTEN

Social media is more than just a way to advertise. It’s a way to communicate. You don’t have to verbally communicate to be able to listen. Lend an ear to what your customers are saying or talking about online by paying attention to their comments. See what they want, what they like, and work on pleasing them by developing a way to solve what they are wanting,

#7: DO: Have clarity

Rather than logging on to dozens of social media platforms every day, focus on the ones that contribute to your professional mission. Posting a cat video may seem funny at the time, but consider whether or not it’s actually relevant to what you’re trying to accomplish.

If you want to learn more about how to grow your business with digital marketing, connect with me and let’s talk.

W

LinkedIn as the ideal tool for business via social media

LinkedIn as the ideal tool for business via social media

Linkedin as the ideal tool for business via social media

LinkedIn is one of the best social media platforms for business from the access to top level decision makers to finding capital and resources for your business. Today I wanted to show you how you can use LinkedIn in your business and 5 easy steps to improving traction on your LinkedIn account.

1. Your Linkedin Profile – The first step is to modify your LinkedIn profile so that people who are looking for your kind of talent should find your profile easily. For that, you need to make your LinkedIn profile very friendly to how people will find you – using keyword searches. For example, most of the time if you own a company, you tend to write that you are the founder or owner.  That is great however, the people who are searching for your talent like the Lawyer or Realtor, will put the keywords “realtor” in the search engine. If you don’t have these words in your profile, they will not be able to find your profile in the list. Make sure your profile is keyword rich (words people will search for you – from their perspective)

2. Provide a reason to connect with you – So, you have updated your profile with your expertise and now your profile is getting into the lists that you want to be found in. Now here is the rub. There are many other profiles, which are also showing in those lists with the great keywords you just created. How do you get the edge over the other people in those searches? Create a compelling headline which will get their attention and almost force them to click on your profile first, because it catches their eye. Take time and write a dramatic compelling headline which includes the 1 or 2 keywords that are used in normal search engine results, like “real estate” or “realtor”

3. Summary – the next step is to write a Summary. So a prospect has visited your profile. Now, to keep them here and not have them leave quickly, your page should describe in their minds what they are looking for and show your credibility in fulfilling them. As an example, being a social media marketer, you can imagine the amount of other people in the same line of work. Some really good and some not so much. Once they land on my profile, instead of “Winston grew up in Mexico.. (rest of my life and business story)” I would suggest you think of WHY those people are looking at your profile. You should know this by now. Mine would be they are looking for social media training or marketing. So my Summary talks about their needs and how I can help.
(see my profile here)

You an also add in a video in this section which is excellent marketing. So remember, most of the people try to write their autobiography in this Summary. Always remember that the prospect who is visiting your page is very busy and they just would  like to know that you have the sufficient ability/talent/skill to fulfill their needs. In short, the summary should be client-focused Otherwise, you are going to get just hits on your page and nothing to show for it.Then,

4. Increasing network connections –Ok, you have modified your profile and your Summary. Now it is time to increase your network connection to increase your business. Aim to make connections, much like real networking, with people that are aligned with your business. If you are realtor, you may not need to connect to another realtor profile.

5. Following up with the new connections – It is not enough to find new connections, however you should keep in touch at times on regular basis. What I suggest to at least have them remember you, is that when someone accepts your connection request or connects with you, send him/her a Welcome or Thank you message. I strongly suggest that you offer them something of value for free, as it will be an excellent gesture. I include a $47 Value social media teleseminar I did last year as my gift (see my profile here)

6. Regular updates – As often as possible (minimum 1 time per week) update the Status on LinkedIn regarding in your business life or related articles to your business in order to engage people in your network

LinkedIn is a great business (social) network website where if you are able to utilize all the features of the website including the 5 tips above, you will increase your business.

Enjoyed this post? If so, please share on Facebook, Twitter and Pinterest to let your friends know about it. Your help spreading the word would be really appreciated.

Getting your posts to work for you in Social Media

Leverage other people's ListsLeverage your social media. In Business, it all comes down to “leverage” within your Social Media setups. You see, without it, we are merely talking to people and sharing ideas but it wouldn’t go farther than a few people.

I remember the days before true Social Media networking, when people would email out a funny(or not funny) joke or a great article and it would go as far as it could reach depending on who sent it to who (My father would send me at least 10 emails a day with something he found interesting). With social media, we can leverage that process through the platforms we use today and post a great article/video /call-to-action/quote, and the possibilities are endless on how far something can be shared and liked around the globe. It’s truly amazing to see where people are from when they re-tweet or like or share something I post.

In business, we need to embrace the fact that social media is now an integral part of our Marketing plan. It must be used on almost everything we do in order to get the most people to see what we want to show them. See, in business, we are always looking on increasing our profits (or in some cases, just making a profit). That is why we are in business. So it makes sense that when we post things on Facebook, pin on Pinterest, post on Linkedin groups and tweet about our latest widget, we are looking for a return-on-investment (ROI) for the time we put into it.

To leverage social media, you need to post content and links that people who will follow you will find interesting. The more the people that find it worth their time (in terms of being interesting, compelling, funny, serious), the more you will get shared/liked. By being shared, liked, tweeted, pinned, the content you post now gets put your content DIRECTLY into that sharing person’s Timeline. The benefit is that now all of their friends/followers will see that Share.

This is the power of leveraging the internet. Getting people to do the footwork for you. The more it’s shared, the more eyes on your content, the more chances of converting them into prospects. It’s a win-win (I can spend all day on how to convert people – that is for another article) and that is the start to move people towards the sale and seeing a ROI on your postings.

This is where is comes down to getting people to like/share your pages. How to do that, exactly you ask? At the moment, there are 2  things that get the most traction on social sharing/networking sites are:

1. Be Visual. Posts/pin/tweets with Images or Videos in them. We are visual creatures and our eyes naturally go to images. That is why Pinterest and Instagram as so big. So make sure when posting to add in an image or a video if none are present so that it will catch attention.

2. Asking good questions. A good question can go very far. Ask a question that you want people to answer either about your product or service or in the field that you are an expert. This will provide you with some Credibility, when comment on other people’s posts and comments.

I hope these two ideas and the concept of leverage sparks some great ideas for your Business!

Enjoyed this post? If so, please share on Facebook, Twitter and Pinterest to let your friends know about it. Your help spreading the word would be really appreciated.