Social media is a great tool to use in order to communicate with people that already follow you and to help find prospective consumers of your product or service. With the help of Twitter, Facebook, Linkedin and more, there are many ways you can grow your business and reach a new unexplored consumer base. Social media gives you multiple platforms that expose you directly to the consumer and enables them to give you valuable information regarding your product or service. In order to be successful in today’s business environment, you must have a presence on social media. That’s a given. However, in order to assure consistency throughout all social media platforms, it is very important (even crucial) to have all your social media accounts leading back to one place. I called it the “Hub”.
Think of an airport. All the flights fly into one place however they all originally started from another location. This “hub” could be your Blog, your Company website, or whatever you fancy, but it should be where all your traffic merges. You may be bringing people back to your site to read a new article or discuss a new service or product or it may be showing people pictures of your services/products. Whatever it is, the end game is to always bring people back to this main “Hub”. By doing this consistently, people will start remembering your brand better as they get repeated exposure to it, what you do, and why they should be using you over everyone else. By keeping it simple, all of the main material on one site, you won’t split the attention of your prospects.
As an example, if you posted a new article that discusses a topic in your Business, it is best to have it on your Company blog. That way, you can use Twitter, Facebook, Linkedin and the other social platforms independently to drive those followers/friends back to one location to funnel the traffic to where you want them to be… on your site. It is also a great way to build up links back to your site and demonstrate social proof to the search engines (yes that is becoming a major factor in ranking) that your site pages should be ranked better. (Just a side note, when people land on your site, it should ideally be with some call-to-action such as Subscribe to my newsletter, Buy Now, Follow me, as you will get the most traction and more subscribers in your list by doing so).
Having one hub for your business will make it easier for you to find and develop relationships with prospective clients that are interested in your product or service as you will always be adding to your site and those that have visited before, could also return for each posting. Another side effect is that it will also help with search engine optimization using the newer part of their ranking algorithim for social proof.
If used properly, social media platforms can add so much to your business by having one central Hub. Your one Hub will help brand your Company more effectively online and allow people to automatically identify your brand to a certain product, service or post.
Are you already using your website as the “hub” of your Social Media marketing?
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