A Digital Marketing Insider's Point of View by Winston Bromley.
Fear of Missing Out, or FOMO, with Social Media

Fear of Missing Out, or FOMO, with Social Media

As a person who loves and enjoys social media for it’s innate ability to connect us to people and events, which we could never have done so even just a few years ago, I wanted today to talk to you about a topic dear to my heart. It’s a strange but very real phenomenon that has occurred within the past few years with the rise of Smartphones being tied to our hips and wrists and almost everything we do. When our phones bing with texts and FOMO Fear of Missing outwe answer it the second it happens, or we check out tweet or Facebook timelines every 10 minutes, this begs the question. With all of technologies advances in the past few years, does technology bring us closer to each other or further apart?

My answer to that is that both are correct. We live in a world where the gift of “social media” is that we can discuss, rate, help, contemplate, learn and talk in mere seconds/minutes/hours on new things happening throughout the world. However, we also live in a world where living in the “present” is being “assisted” by technology.

There is concept that is called Fear of Missing Out, or FOMO for short. This is the idea that most of us using our smartphones and technology are glued to what others are saying on the social media platforms, and have this need to check in as  often as humanly possible, just in case we miss something good. As humans, and curious people, we hate to think we missed something good. Naturally, we do this as a way to feel connected to our “friends” online that we follow and Like, and Pin. It makes us feel good. Some people have mentioned that they see their real friends more often online via Facebook, Twitter, etc than they do in just getting together in person.

Now, don’t get me wrong. I am part of this group and have willingly jumped in, as have you, to be part of my own experiences online as well as finding out about my connections, brands I follow and friends and their latest exploits detailed online. However, I do believe you need a BALANCE in life and go and meet, in my case, business leads and contacts you meet online. I use social media to start the process, and finish in person.

What I wanted to share in this post, from a Social Media insider, is that sometimes, we just need 2 things in our lives to achieve a good balance online:

1. UNPLUG and be ok with it. Don’t be afraid of missing out on something you missed online. Like a detox in real life, I have Unplugged myself when I find I need to re-charge my “batteries”. No cellphone, no social media, no texts sometimes for 1 day or longer just so I can be present with my family and my life.

2. Take the conversation OFFLINE and TALK to that person via the phone or in person. It’s amazing the amount of friendships and connections I have built up over the years with this tip.

Don’t buy into FOMO. Buy into real connections and being present.

My 2 cents…

Enjoyed this post? If so, please share on Facebook, Twitter and Pinterest to let your friends know about it. Your help spreading the word would be really appreciated.

Pinterest Training for your Business and Tips via Email

Pinterest Weekly Tips by Winston BromleyToday as I am finalizing my latest Social Media Training Video for my new Online course, I wanted to put it out to you and my other blog readers that I will post at a few tips on Pinterest every week. Just sign up for my Newsletter on the right side of the website and you will get those tips sent to you in your Email box.

My first tip is located on Pinterest (Of course) at: http://pinterest.com/pin/22940279322548259/ Just click on the link to see today’s Tip.

I will be posting more free Pinterest Training for your Business to help you get started with Pinterest.. HOWEVER even better than these great tips, , I will have a Free Training on Pinterest for your Business Webinar on August 15th. So make sure you sign up for my newsletter so you will be the first to know and get a spot reserved for it.

What I would like your help on answer the following question:

What one thing would you like to know about using Pinterest in your Business?
(Answer below in the Facebook Comments and I will aim to get them answered via the training)

Pinterest: An up-and-coming Social Media Network worth looking into

Pinterest - Winston Bromley - Social Media Management

There are always new Social Media platforms that come out it seems every week with a new take on the medium. The one that caught my eye about 2 months ago is called  Pinterest. Pinterest.com is one of the new Social Media platforms that has come out, that truly has an interesting take on bringing people together and collaborating.

Essentially what Pinterest does is allow you to share and organize images and videos into your Profile that is organized by Categories or “Boards” that you can define. Each time you add an image or video, it’s called a Pin. Think of it as a Scrapbooking, VisionBoard or Social Images board, if you will.

But if you are not into Scrapbooking (and I am not), Pinterest is much more that – so don’t discount it. It will be worth it.

An image is worth a thousand words so Pinterest is set to be very valuable.

With Pinterest, as you setup your Boards and “pin” images or video straight from items you are browsing normally, followers and people searching for similar items can become involved in your Boards by “re-pinning” your images to their boards, or if you allow, have users pin to your Boards. “Pinning” is super simple and is done by simply clicking on the “PIN” bookmark that are you asked to add to your Browser, while you are on the page you have images you would like to showcase. Once you click “PIN IT”, you get to choose the image you would like to add to your Board, leave a note on it and categorize the image. The process takes less than 30 seconds (longer if you have a lot to say on it)

As always, and as a business coach who teaches Social Media to Businesses, I am sure you are asking, “But why should I look into Pinterest”?

Well, the answer is simple: By being open to others working on your Boards or even just sharing your Boards, you can promote your Business effectively and have others share your products/services/images if done correctly.

Pinterest.com doesn’t like (and it is looked down on) overly branding of the pages or only pushing your product. They don’t consider this a good fit for their platform.

But there is always ways to fit in the system AND get the promotional / social value from over 4 million users.

For example, let’s say you are a designer who creates great clothes every season. You use the usual 5 social networks and people discuss your items. However your uploaded images don’t have as much presence on these sites (such as Facebook) as you would want. On Pinterest, you created a Board called “Spring 2012 Clothing Line” and then upload or Pin your images from your online store or website right to your Pinterest Account. What this does is take your specific images that you easily “pin” from a website you are on, and it allows you to comment on each one so others can discuss and share AND (and this is big) links each image back to your website so that people can end up on your site to find out more about your great clothing and even buy them.

As a business, another example for you to think about, would be for to create a Board for your Staff to pin items to as part of a meeting or ideas OR use the Pinterest Boards as a way to mastermind a solution to your problems by asking other to contribute to the solution

The social benefits of Pinterest, I believe, are very good for any business owner to promote what they do, in a non-salesy way, and allow the 4+ million users (at the time of this blog) to share in the visual interests you have.

If you want to drop by my account, visit: http://pinterest.com/winstonbromley/

If you want to be invited (as Pinterest is set to INVITE ONLY right now), email me at winston@artbox.ca with the Subject “Pinterest”.