A Digital Marketing Insider's Point of View by Winston Bromley.
Fear of Missing Out, or FOMO, with Social Media

Fear of Missing Out, or FOMO, with Social Media

As a person who loves and enjoys social media for it’s innate ability to connect us to people and events, which we could never have done so even just a few years ago, I wanted today to talk to you about a topic dear to my heart. It’s a strange but very real phenomenon that has occurred within the past few years with the rise of Smartphones being tied to our hips and wrists and almost everything we do. When our phones bing with texts and FOMO Fear of Missing outwe answer it the second it happens, or we check out tweet or Facebook timelines every 10 minutes, this begs the question. With all of technologies advances in the past few years, does technology bring us closer to each other or further apart?

My answer to that is that both are correct. We live in a world where the gift of “social media” is that we can discuss, rate, help, contemplate, learn and talk in mere seconds/minutes/hours on new things happening throughout the world. However, we also live in a world where living in the “present” is being “assisted” by technology.

There is concept that is called Fear of Missing Out, or FOMO for short. This is the idea that most of us using our smartphones and technology are glued to what others are saying on the social media platforms, and have this need to check in as  often as humanly possible, just in case we miss something good. As humans, and curious people, we hate to think we missed something good. Naturally, we do this as a way to feel connected to our “friends” online that we follow and Like, and Pin. It makes us feel good. Some people have mentioned that they see their real friends more often online via Facebook, Twitter, etc than they do in just getting together in person.

Now, don’t get me wrong. I am part of this group and have willingly jumped in, as have you, to be part of my own experiences online as well as finding out about my connections, brands I follow and friends and their latest exploits detailed online. However, I do believe you need a BALANCE in life and go and meet, in my case, business leads and contacts you meet online. I use social media to start the process, and finish in person.

What I wanted to share in this post, from a Social Media insider, is that sometimes, we just need 2 things in our lives to achieve a good balance online:

1. UNPLUG and be ok with it. Don’t be afraid of missing out on something you missed online. Like a detox in real life, I have Unplugged myself when I find I need to re-charge my “batteries”. No cellphone, no social media, no texts sometimes for 1 day or longer just so I can be present with my family and my life.

2. Take the conversation OFFLINE and TALK to that person via the phone or in person. It’s amazing the amount of friendships and connections I have built up over the years with this tip.

Don’t buy into FOMO. Buy into real connections and being present.

My 2 cents…

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Five tips to leverage Instagram for your business: Getting to know Instagram

Instagram in your Business

Instagram in your BusinessInstagram is a free photo-sharing program and social network that was launched in October 2010 and by now, you probably have seen a  vintage styled image from this platform. Instagram is like an online photo journal that enables you to share your life’s experiences with friends and family in a fun and imaginative way using your mobile phone. The mobile app is free to download and use and you can share many outlets including Twitter and Facebook. Snap, filter, post!

Now if you haven’t used Instagram yet, not to worry. The Instagram interface is very user friendly to use using your iPhone or Android Smart phone.

Instagram can be used for a lot more than just personal use.. Much like Pinterest these days, Instagram can help build and expand your business exposure and needs.

With Instagram, you can develop a strong online presence, and get your name out there using images. This is a great way to leverage online and social media marketing into your strategies with a potential audience reach of over 37 million users as well as the ability to get instant feedback with this personalized outreach marketing by posting images of products or services you are currently selling or ones you are testing.

When using Instagram, make sure that you are using the appropriate tag words for your business, products or services so that people have a chance of finding you in their search results. Also make sure that include a good description to help people along.

Much like on other Social platforms, you will begin to see a major shift once you start interacting with consumers on an individual basis by commenting and liking their images (if you feel it is an image worth “liking” or commenting on. This will start to build social proof and in turn, make you Front-of-Mind and a great choice to work with as they will like and trust you easier.

Here are some tips to use Intagram in your business model:

– Double tap when you want to like an image including your own (sounds odd but it works)
– Add in Hash Tags or keywords to help people know about your business and be able to find you in searches
– Add in a good description of the image
– GeoTag your location so that the images can be found via GeoMapping or via an online GPS Map system
– Comment and Like other users images that fit with your Demographic, i.e. If your market is brides-to-be, if you find images from those users, like and comment on them and they will notice you Account and most likely return the favour.

I am still tinkering around in Instagram but I will post more tidbits as I get them

Got any tips you want to share? Post them below.

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