May

01

Posted by : winstonbromley | On : May 1, 2013

Leverage other people's ListsLeverage your social media. In Business, it all comes down to “leverage” within your Social Media setups. You see, without it, we are merely talking to people and sharing ideas but it wouldn’t go farther than a few people.

I remember the days before true Social Media networking, when people would email out a funny(or not funny) joke or a great article and it would go as far as it could reach depending on who sent it to who (My father would send me at least 10 emails a day with something he found interesting). With social media, we can leverage that process through the platforms we use today and post a great article/video /call-to-action/quote, and the possibilities are endless on how far something can be shared and liked around the globe. It’s truly amazing to see where people are from when they re-tweet or like or share something I post.

In business, we need to embrace the fact that social media is now an integral part of our Marketing plan. It must be used on almost everything we do in order to get the most people to see what we want to show them. See, in business, we are always looking on increasing our profits (or in some cases, just making a profit). That is why we are in business. So it makes sense that when we post things on Facebook, pin on Pinterest, post on Linkedin groups and tweet about our latest widget, we are looking for a return-on-investment (ROI) for the time we put into it.

To leverage social media, you need to post content and links that people who will follow you will find interesting. The more the people that find it worth their time (in terms of being interesting, compelling, funny, serious), the more you will get shared/liked. By being shared, liked, tweeted, pinned, the content you post now gets put your content DIRECTLY into that sharing person’s Timeline. The benefit is that now all of their friends/followers will see that Share.

This is the power of leveraging the internet. Getting people to do the footwork for you. The more it’s shared, the more eyes on your content, the more chances of converting them into prospects. It’s a win-win (I can spend all day on how to convert people – that is for another article) and that is the start to move people towards the sale and seeing a ROI on your postings.

This is where is comes down to getting people to like/share your pages. How to do that, exactly you ask? At the moment, there are 2  things that get the most traction on social sharing/networking sites are:

1. Be Visual. Posts/pin/tweets with Images or Videos in them. We are visual creatures and our eyes naturally go to images. That is why Pinterest and Instagram as so big. So make sure when posting to add in an image or a video if none are present so that it will catch attention.

2. Asking good questions. A good question can go very far. Ask a question that you want people to answer either about your product or service or in the field that you are an expert. This will provide you with some Credibility, when comment on other people’s posts and comments.

I hope these two ideas and the concept of leverage sparks some great ideas for your Business!

Enjoyed this post? If so, please share on Facebook, Twitter and Pinterest to let your friends know about it. Your help spreading the word would be really appreciated.

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Author: Winston Bromley

Jan

15

Posted by : winstonbromley | On : January 15, 2013

5 Hot Social Media and Marketing Trends for 2013 2013 is now here and most of us, if you haven’t already done so, are working on our Social media and marketing plans for this year so we can make it the best year ever.

While there are a lot of great things happening right now it seems, here are 5 hot social media and marketing trends that I see coming around this year and some are already here.

Here are my five hottest trends in social media and marketing in 2013, so far….

Marketing Across Multiple Markets – In 2013, it isn’t going to be enough to just write a blog. Bloggers and marketers are going to need to learn how to utilize tools such as FaceBook, Twitter, StumbleUpon, Pinterest and many other medias. With e-book marketers using blogs to bring an audience to their work, they are going to find themselves learning how to create videos this year, and posting it to the blogs, directly to their YouTube channels, so that people can watch a video about their books.

It has all become a well-woven web that must be taken total advantage of if you are to succeed. If you don’t, the next person will.

Augmented Reality – It seems far into the future technology but luxury brands are using it already. This is bound to make it a trend. For brands who are trying to drive people to take action (like make a purchase, choose a movie, make restaurant reservations, etc), augmented reality is going to make leaps and bounds in 2013. Marketers are all a-buzz about this new trend so be prepared to see more of it in the coming year.

Entertainment Advertising – Advertisers that can effectively entertain consumers and drive them to products without all the annoying advertising on social sites that is so common now, will win consumers over in 2013. With more focus on being interesting to consumers and less tendency to be ‘in your face’ these advertisers will find success.

Online Videos Overtaking Websites – As mentioned earlier, videos themselves will become more popular for advertising products than company websites. Having videos on the internet, that are well-placed, or creating their own channel, companies will be able to see much more success than just a single text/graphic based website in 2013. Websites have grown boring with all the technology that most people have in their pockets now. Consumers want to use the video technology that they carry on those iPhones. They can be watching video ads on their lunch breaks at work.

Relationships With Customers Overtake “Likes” – In the past, businesses could start a fan page and accumulate ‘likes’ to help drive traffic to the company website. Now, people are seeking a more personal experience and they want the company that can build a personal relationship with them through social media, such as Twitter or Facebook, Pinterest, Youtube, or LinkedIn. So start Building those relationships. It will be worth every moment you spend on it.

These are just a handful of the trends that you will see in 2013. It’s going to be a banner year for marketing. Put on your seat belts!

What do you think would be a trend this year?

Enjoyed this post? If so, please share on Facebook, Twitter and Pinterest to let your friends know about it. Your help spreading the word would be really appreciated.

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Author: Winston Bromley

Jan

01

Posted by : winstonbromley | On : January 1, 2013

A Social Media Marketing recap on 2012

A Social Media Marketing recap on 2012

As we all look back on 2012, if it’s ok with you, I wanted to to share 5 of the articles I really enjoyed writing. Social Media Marketing is an interesting beast and a lot happens very quickly. I am so excited about all the various things coming in 2013 that I know about and all the other things I will learn.

I am always working on finding out how to improve systems and show businesses that you can prosper from Social Media and social media marketing. Let me know below what your favourite part of Social media is.

Take a look, share/or and leave a comment if you wish on these 5 articles:

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SOCIAL BIG BANG: The Social Media Conference in the Kawarthas /Peterborough, Ontario!
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A full day course and 3 Months worth of training on how to improve your Social Media networking and get real world results. Hosted by Winston Bromley and Sofie Andreou.  Get results: http://www.socialbigbang.ca– Jan. 23, 2013, 10am-4pm

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Let me know below what your favourite part of Social media marketing is below….

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Author: Winston Bromley

Nov

13

Posted by : winstonbromley | On : November 13, 2012

Social Media Proof for Businesses With Social Media being integrated into everything from TV shows to businesses, some may see it as a great tool that people have learned to utilize to better their business and personal lives, while other see it as the bane of existence, something that is only cluttering up our internet waves and depriving kids of exercise. Whatever you feel it may be, there is definitely no stopping it now. Many people have found that having an online presence on any one of the most popular websites of today such as Twitter, Facebook, LinkedIn, Pinterest, and even Instagram have helped them build a long list of social or business contacts. Each platform fulfills a need. These are the building blocks of what social networking is all about.

As someone who helps coach and train business owners leverage social media, I am going to share why social proof is so important to building a product, brand, or business these days… and without it you aren’t going to be able to leverage yourself that well.

Here it is in just 6 words:

“People like what other people like”

In the online world, Social Proof is really just something that we share or see others engaging in or sharing, feel it is something worth checking out because other people are into it, see that others like it, and that helps us to confirm our choice. It’s human nature. A little bit of Darwinian Internet Selection if you will.

It’s the reason Justin Beiber is famous and Lady Gaga has world tours. Alone, these people would be a pre-teen who came too late on the boy-band train and a talented girl with an interesting fashion sense, but because they had a niche that someone liked, people began to flock to it in droves. Thanks to Facebook, Twitter, Youtube, and social sharing, we have the behemoths that are these celebrities.

In business, getting the social proof such as the number of Facebook likes, Google’s +1, and Twitter followers and Re-Tweets is a matter of building up a network around the brand or product, and spreading the word about it. To do it smart, you must leverage yourself with tools to speed up the process.

As you see above in my article right below the title, with the social sharing buttons, as people like this, re-tweet it or pin it (which you can do as well when done here 😉 ), what it does is build up a credibility about this particular Article to others, that give it more of a credibility and makes it worth reading (more people that read it, it must be good right? – not always the case but stick with me here)

As a business, you need to ask your clients, friends, people on your email newsletter list and customers to like, pin, share your website links and your content. And you need to make it EASY for them. As humans, we like things that are SIMPLE so make sure your site has Social share buttons on them as mine do or hold a contest.

The best part of this Social Proof, in my mind, is being able to leverage yourself and business. If Dan likes this article, and presses LIKE on the Facebook Button, it goes into his Facebook Timeline where the people that follow Dan will see. This usually results in more people reading it and helps to build the social proof that this Article is worth reading.

Now, the down side, it may seem like it is an easy thing to do, however it require some convincing to getting people to go out of their way to Like or Re-Tweet something for you, if they don’t already like and trust you. However this can easily be fixed with great fresh content. Great Fresh Content is number one in building up your Social Proof. Reviews, ratings, viral videos, and interesting stories and images. These can all can help — It’s about getting more people involved that is really the key.

People like what other people like – so build up YOUR Social Proof today so you can build your Business online AND offline.

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Enjoyed this post? If so, please share on Facebook, Twitter and Pinterest to let your friends know about it. Your help spreading the word would be really appreciated.

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