A Digital Marketing Insider's Point of View by Winston Bromley.

Getting your posts to work for you in Social Media

Leverage other people's ListsLeverage your social media. In Business, it all comes down to “leverage” within your Social Media setups. You see, without it, we are merely talking to people and sharing ideas but it wouldn’t go farther than a few people.

I remember the days before true Social Media networking, when people would email out a funny(or not funny) joke or a great article and it would go as far as it could reach depending on who sent it to who (My father would send me at least 10 emails a day with something he found interesting). With social media, we can leverage that process through the platforms we use today and post a great article/video /call-to-action/quote, and the possibilities are endless on how far something can be shared and liked around the globe. It’s truly amazing to see where people are from when they re-tweet or like or share something I post.

In business, we need to embrace the fact that social media is now an integral part of our Marketing plan. It must be used on almost everything we do in order to get the most people to see what we want to show them. See, in business, we are always looking on increasing our profits (or in some cases, just making a profit). That is why we are in business. So it makes sense that when we post things on Facebook, pin on Pinterest, post on Linkedin groups and tweet about our latest widget, we are looking for a return-on-investment (ROI) for the time we put into it.

To leverage social media, you need to post content and links that people who will follow you will find interesting. The more the people that find it worth their time (in terms of being interesting, compelling, funny, serious), the more you will get shared/liked. By being shared, liked, tweeted, pinned, the content you post now gets put your content DIRECTLY into that sharing person’s Timeline. The benefit is that now all of their friends/followers will see that Share.

This is the power of leveraging the internet. Getting people to do the footwork for you. The more it’s shared, the more eyes on your content, the more chances of converting them into prospects. It’s a win-win (I can spend all day on how to convert people – that is for another article) and that is the start to move people towards the sale and seeing a ROI on your postings.

This is where is comes down to getting people to like/share your pages. How to do that, exactly you ask? At the moment, there are 2  things that get the most traction on social sharing/networking sites are:

1. Be Visual. Posts/pin/tweets with Images or Videos in them. We are visual creatures and our eyes naturally go to images. That is why Pinterest and Instagram as so big. So make sure when posting to add in an image or a video if none are present so that it will catch attention.

2. Asking good questions. A good question can go very far. Ask a question that you want people to answer either about your product or service or in the field that you are an expert. This will provide you with some Credibility, when comment on other people’s posts and comments.

I hope these two ideas and the concept of leverage sparks some great ideas for your Business!

Enjoyed this post? If so, please share on Facebook, Twitter and Pinterest to let your friends know about it. Your help spreading the word would be really appreciated.

5 Hot Social Media and Marketing Trends for 2013

5 Hot Social Media and Marketing Trends for 20132013 is now here and most of us, if you haven’t already done so, are working on our Social media and marketing plans for this year so we can make it the best year ever.

While there are a lot of great things happening right now it seems, here are 5 hot social media and marketing trends that I see coming around this year and some are already here.

Here are my five hottest trends in social media and marketing in 2013, so far….

Marketing Across Multiple Markets – In 2013, it isn’t going to be enough to just write a blog. Bloggers and marketers are going to need to learn how to utilize tools such as FaceBook, Twitter, StumbleUpon, Pinterest and many other medias. With e-book marketers using blogs to bring an audience to their work, they are going to find themselves learning how to create videos this year, and posting it to the blogs, directly to their YouTube channels, so that people can watch a video about their books.

It has all become a well-woven web that must be taken total advantage of if you are to succeed. If you don’t, the next person will.

Augmented Reality – It seems far into the future technology but luxury brands are using it already. This is bound to make it a trend. For brands who are trying to drive people to take action (like make a purchase, choose a movie, make restaurant reservations, etc), augmented reality is going to make leaps and bounds in 2013. Marketers are all a-buzz about this new trend so be prepared to see more of it in the coming year.

Entertainment Advertising – Advertisers that can effectively entertain consumers and drive them to products without all the annoying advertising on social sites that is so common now, will win consumers over in 2013. With more focus on being interesting to consumers and less tendency to be ‘in your face’ these advertisers will find success.

Online Videos Overtaking Websites – As mentioned earlier, videos themselves will become more popular for advertising products than company websites. Having videos on the internet, that are well-placed, or creating their own channel, companies will be able to see much more success than just a single text/graphic based website in 2013. Websites have grown boring with all the technology that most people have in their pockets now. Consumers want to use the video technology that they carry on those iPhones. They can be watching video ads on their lunch breaks at work.

Relationships With Customers Overtake “Likes” – In the past, businesses could start a fan page and accumulate ‘likes’ to help drive traffic to the company website. Now, people are seeking a more personal experience and they want the company that can build a personal relationship with them through social media, such as Twitter or Facebook, Pinterest, Youtube, or LinkedIn. So start Building those relationships. It will be worth every moment you spend on it.

These are just a handful of the trends that you will see in 2013. It’s going to be a banner year for marketing. Put on your seat belts!

What do you think would be a trend this year?

Enjoyed this post? If so, please share on Facebook, Twitter and Pinterest to let your friends know about it. Your help spreading the word would be really appreciated.

Social Media Marketing Recap on 2012 and looking forward to 2013

A Social Media Marketing recap on 2012

A Social Media Marketing recap on 2012

As we all look back on 2012, if it’s ok with you, I wanted to to share 5 of the articles I really enjoyed writing. Social Media Marketing is an interesting beast and a lot happens very quickly. I am so excited about all the various things coming in 2013 that I know about and all the other things I will learn.

I am always working on finding out how to improve systems and show businesses that you can prosper from Social Media and social media marketing. Let me know below what your favourite part of Social media is.

Take a look, share/or and leave a comment if you wish on these 5 articles:

————————————————————————-
SOCIAL BIG BANG: The Social Media Conference in the Kawarthas /Peterborough, Ontario!
————————————————————————-

A full day course and 3 Months worth of training on how to improve your Social Media networking and get real world results. Hosted by Winston Bromley and Sofie Andreou.  Get results: http://www.socialbigbang.ca– Jan. 23, 2013, 10am-4pm

—–

Let me know below what your favourite part of Social media marketing is below….

Social Proof And Why It’s The New Norm In Your Business

Social Media Proof for BusinessesWith Social Media being integrated into everything from TV shows to businesses, some may see it as a great tool that people have learned to utilize to better their business and personal lives, while other see it as the bane of existence, something that is only cluttering up our internet waves and depriving kids of exercise. Whatever you feel it may be, there is definitely no stopping it now. Many people have found that having an online presence on any one of the most popular websites of today such as Twitter, Facebook, LinkedIn, Pinterest, and even Instagram have helped them build a long list of social or business contacts. Each platform fulfills a need. These are the building blocks of what social networking is all about.

As someone who helps coach and train business owners leverage social media, I am going to share why social proof is so important to building a product, brand, or business these days… and without it you aren’t going to be able to leverage yourself that well.

Here it is in just 6 words:

“People like what other people like”

In the online world, Social Proof is really just something that we share or see others engaging in or sharing, feel it is something worth checking out because other people are into it, see that others like it, and that helps us to confirm our choice. It’s human nature. A little bit of Darwinian Internet Selection if you will.

It’s the reason Justin Beiber is famous and Lady Gaga has world tours. Alone, these people would be a pre-teen who came too late on the boy-band train and a talented girl with an interesting fashion sense, but because they had a niche that someone liked, people began to flock to it in droves. Thanks to Facebook, Twitter, Youtube, and social sharing, we have the behemoths that are these celebrities.

In business, getting the social proof such as the number of Facebook likes, Google’s +1, and Twitter followers and Re-Tweets is a matter of building up a network around the brand or product, and spreading the word about it. To do it smart, you must leverage yourself with tools to speed up the process.

As you see above in my article right below the title, with the social sharing buttons, as people like this, re-tweet it or pin it (which you can do as well when done here 😉 ), what it does is build up a credibility about this particular Article to others, that give it more of a credibility and makes it worth reading (more people that read it, it must be good right? – not always the case but stick with me here)

As a business, you need to ask your clients, friends, people on your email newsletter list and customers to like, pin, share your website links and your content. And you need to make it EASY for them. As humans, we like things that are SIMPLE so make sure your site has Social share buttons on them as mine do or hold a contest.

The best part of this Social Proof, in my mind, is being able to leverage yourself and business. If Dan likes this article, and presses LIKE on the Facebook Button, it goes into his Facebook Timeline where the people that follow Dan will see. This usually results in more people reading it and helps to build the social proof that this Article is worth reading.

Now, the down side, it may seem like it is an easy thing to do, however it require some convincing to getting people to go out of their way to Like or Re-Tweet something for you, if they don’t already like and trust you. However this can easily be fixed with great fresh content. Great Fresh Content is number one in building up your Social Proof. Reviews, ratings, viral videos, and interesting stories and images. These can all can help — It’s about getting more people involved that is really the key.

People like what other people like – so build up YOUR Social Proof today so you can build your Business online AND offline.

———————————- W ——————————————-

Enjoyed this post? If so, please share on Facebook, Twitter and Pinterest to let your friends know about it. Your help spreading the word would be really appreciated.

How to get real results from your Social Media Marketing efforts

Facebook, Twitter, LinkedIn, Social MediaHere is a secret that I want to give to you that I give to my clients that I train about Social Media Marketing techniques. As with a lot of other Companies out there, my clients are working on developing, implementing or adding in social media strategies to leverage social media in order to get results. We put a plan into place and I walk them through step-by-step how to attract more clients and increase profits using Social Media.

The number one thing that I see with a lot of Companies these days is to only rely on Social Media platforms to be their  main “website” platform of information.  This is a mistake. It really is, for a number of reasons.

I have always cherished the statement “You get what you pay for” and it is relevant in many avenues.

I am a huge believer in Social Media Marketing and what it can do for businesses. Social Media works and it works well. Having been part of the web business for over 17 years now with building sites, I have seen it all.

Here is what I want to tell you:

Facebook (or any other Social Media setup – Pinterest, Twitter, Linkedin, Google+ etc) should NEVER be your main website platform.

Here is why….

1. You are ALWAYS playing in some one else’s sandbox: If Facebook wants to change your layout of your site when they want, they do and you end up with Timelines (I am a fan by the way). LinkedIn is now updating their Company pages and this will again upset people who have spent time and effort crafting the perfect look and feel to their site. With your own main website, you are in Control. No “social media handcuffs”.

2. The Social Media Platform owns the content that you upload: When you upload content to ANY of these sites, make sure you read their Terms. On Facebook, they own all the content so you really are just “leasing” a space from them and then can remove it at any time. That isn’t the best business model, right?

3. Everything goes in phases: Remember MySpace? It was Facebook 5 years ago and now it’s almost embarassing to be on there. Social platforms go in and out and granted, Facebook is very strong, but just like the Roman Empire, it will not last forever.

4. Google and other Search engines will not benefit your Social Platforms as they will your Website: Granted, search engines will still index your information IF the social platform allows it, however you will generally only have 1 page that is indexed versus many from the website you run.

5. A Place to call Home Base: By having your own website (a full website hosted on a paid service – not a free service), you can control all of your content and all of your information. Make this the place to lead ALL of your social platforms to. This is where you want clients and customers to come to. Facebook is great for interactions as is Pinterest and Twitter, but in the end, if you want true ongoing sales, you have to bring them back to your website. Always.

I want to ensure that your online business continues to do well with Social Media. If you already have your Facebook page, and all other items but do not have a site yet, please consider setting it up as the main place for people to land.

One last note: This doesn’t mean in any way that you stop using Social Media. I recommend to use it all the time, profitably however when you use Social Media combined with a solid website strategy, you will yield the best results.

Enjoyed this post? If so, please share on Facebook, Twitter and Pinterest to let your friends know about it. Your help spreading the word would be really appreciated.

Social Media In Real Estate: Calling all Realtors & Real Estate Investors (REI)

Real Estate Investors and Agents using Social Media: by Winston BromleyAny real estate agent or real estate investor worth their weight would take advantage of the biggest marketplace known to man, The Internet.

No matter how much you try or how clever the ads, the fact remains that TV or newspaper spots only reach a limited number of potential clients. Taking your advertising services and marketing approaches to social networking can introduce you to thousands of potential customers, you just have to know the best social networking tips.

Taking Your Business Online
You’d have to look far and wide to find somebody who isn’t on Twitter or Facebook, or at least doesn’t use their spouses account to browse through the newsfeed. Social Networking truly is the future of communication and people use the different sites for a variety of reasons from communicating with friends to playing games against strangers. Taking your real estate business online is a great idea and in truth it might be an inevitability. Facebook and Twitter make it easy to create professional accounts and you should start following developing your profile at once.

What To Do Once You’re Online
Once you’ve got a Facebook or Twitter profile developed, the first tip is to start slow and give people space. You should join groups and build up a network of friends and associates but lay off the selling at first. You don’t want to over hype your services or else people will simply ignore you. Instead, post interesting and engaging content but don’t flood people’s timelines. Especially when dealing with Real Estate, a majority of your online friends can be classified as potential clients instead of immediate sales candidates. As you build up rapport and trust, people will start coming to you asking for your professional services and they’ll often have friends of friends that will be looking to move into the area.

Using Social Networking For Advertising
One of the key advantages to starting off building your social networking profile at a patient pace is that you’ll have more time to develop a complete web site. Once you’ve got a professional looking site packed with information, you can start using your Facebook or Twitter address in commercials or ads. People will hear or see your ads that say “Follow us on Facebook” and you can build a better base of potential clients because these people have some sort of interest. It’s like a car dealership developing a mailing list by having people put down their names and numbers for a ‘free air freshener giveaway.’

Social Networking is a great way for real estate professionals to get their name online without spending hundreds of dollars in overhead. A few hours of time each week could lead to a windfall of business down the line.

If you are looking for a program or tool to show you Exactly how to use Social Media in your Real Estate business, drop us a line as we have a Social Media for Real Estate Investors Online course that you may be interested in coming in September 2012.

Until next time….

Winston B.

Enjoyed this post? If so, please share on Facebook, Twitter and Pinterest to let your friends know about it. Your help spreading the word would be really appreciated.