A Digital Marketing Insider's Point of View by Winston Bromley.
7 Do’s and Don’ts of Social Media Marketing

7 Do’s and Don’ts of Social Media Marketing

Social media is one of the most important forms of modern communication and a brilliant way to connect with so many like-minded people. However, like all powerful tools, it should be used responsibly.

You want to create a positive online atmosphere for your business, one that creates sense of community with friends, peers, and potential customers.

Here are the top 7 do’s and don’ts in social media marketing that can affect your status online:

#1: Don’t Complain

This seems like a no-brainer, but you may be surprised at how often people complain about bosses, clients or customers. This can not only negatively impact the image of a business (giving the wrong impression), but it impacts how present and future customers or bosses view you. I will say there is the occasional time that you have a really bad experience. If this happens, and you need to vent, thread lightly and do not name names.

#2: Don’t Get involved in controversial conversations

Wanting to engage other users is one thing. Starting or fueling fights is another. If your opinion is controversial regarding hot-topic issues like religion, race, or politics, you might not want to announce it all over the Internet—particularly if you’re hoping to catch the attention of future customers, employers or business partners. Social media is a fickle thing that way,

#3: Don’t Spam your followers

This isn’t just a tip for casual users; it’s crucial for businesses that are looking to build an online reputation. Spamming is a bad tactic because it fails to form real connections with customers. After all, there’s nothing more annoying to the average person than logging on and finding their wall crowded with sales pitches, updates, or excessive private messages. If you provide a sales pitch, make sure it provides value first.

#4: Don’t Self-promote (rule of 5:1)

Alright, we all do it. However, when it comes to promoting your businesses online, it’s important to practice “moderation”. Otherwise, you just come across as an obnoxious horn-blower too big for your britches, and customers will move on to someone less noisy. While you should certainly share your business experiences and values, balance that with promoting others. It will make your followers more receptive to your message, and more likely to share your promotions on their other networks. My rule of thumb is 5 posts of great info for every Sales piece. And ALWAYS show the value in the sale piece.

#5: Don’t Share anything you wouldn’t mind showing strangers

A lot of people tend to treat social media as if it is their diary, but always remember that your business records, grievances at work, or details of your personal life are your business—and should be for your eyes only. Unless you are a reality star and want people to know.. then good on you.

#6: DO: LISTEN

Social media is more than just a way to advertise. It’s a way to communicate. You don’t have to verbally communicate to be able to listen. Lend an ear to what your customers are saying or talking about online by paying attention to their comments. See what they want, what they like, and work on pleasing them by developing a way to solve what they are wanting,

#7: DO: Have clarity

Rather than logging on to dozens of social media platforms every day, focus on the ones that contribute to your professional mission. Posting a cat video may seem funny at the time, but consider whether or not it’s actually relevant to what you’re trying to accomplish.

If you want to learn more about how to grow your business with digital marketing, connect with me and let’s talk.

W

Getting your posts to work for you in Social Media

Leverage other people's ListsLeverage your social media. In Business, it all comes down to “leverage” within your Social Media setups. You see, without it, we are merely talking to people and sharing ideas but it wouldn’t go farther than a few people.

I remember the days before true Social Media networking, when people would email out a funny(or not funny) joke or a great article and it would go as far as it could reach depending on who sent it to who (My father would send me at least 10 emails a day with something he found interesting). With social media, we can leverage that process through the platforms we use today and post a great article/video /call-to-action/quote, and the possibilities are endless on how far something can be shared and liked around the globe. It’s truly amazing to see where people are from when they re-tweet or like or share something I post.

In business, we need to embrace the fact that social media is now an integral part of our Marketing plan. It must be used on almost everything we do in order to get the most people to see what we want to show them. See, in business, we are always looking on increasing our profits (or in some cases, just making a profit). That is why we are in business. So it makes sense that when we post things on Facebook, pin on Pinterest, post on Linkedin groups and tweet about our latest widget, we are looking for a return-on-investment (ROI) for the time we put into it.

To leverage social media, you need to post content and links that people who will follow you will find interesting. The more the people that find it worth their time (in terms of being interesting, compelling, funny, serious), the more you will get shared/liked. By being shared, liked, tweeted, pinned, the content you post now gets put your content DIRECTLY into that sharing person’s Timeline. The benefit is that now all of their friends/followers will see that Share.

This is the power of leveraging the internet. Getting people to do the footwork for you. The more it’s shared, the more eyes on your content, the more chances of converting them into prospects. It’s a win-win (I can spend all day on how to convert people – that is for another article) and that is the start to move people towards the sale and seeing a ROI on your postings.

This is where is comes down to getting people to like/share your pages. How to do that, exactly you ask? At the moment, there are 2  things that get the most traction on social sharing/networking sites are:

1. Be Visual. Posts/pin/tweets with Images or Videos in them. We are visual creatures and our eyes naturally go to images. That is why Pinterest and Instagram as so big. So make sure when posting to add in an image or a video if none are present so that it will catch attention.

2. Asking good questions. A good question can go very far. Ask a question that you want people to answer either about your product or service or in the field that you are an expert. This will provide you with some Credibility, when comment on other people’s posts and comments.

I hope these two ideas and the concept of leverage sparks some great ideas for your Business!

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Bring it back home: How your website should be the Hub of all your Social Media Marketing

Social Media Marketing: Using a Hub for full marketing effectSocial media is a great tool to use in order to communicate with people that already follow you and to help find prospective consumers of your product or service. With the help of Twitter, Facebook, Linkedin and more, there are many ways you can grow your business and reach a new unexplored consumer base. Social media gives you multiple platforms that expose you directly to the consumer and enables them to give you valuable information regarding your product or service. In order to be successful in today’s business environment, you must have a presence on social media. That’s a given. However, in order to assure consistency throughout all social media platforms, it is very important (even crucial) to have all your social media accounts leading back to one place. I called it the “Hub”.

Think of an airport. All the flights fly into one place however they all originally started from another location. This “hub” could be your Blog, your Company website, or whatever you fancy, but it should be where all your traffic merges. You may be bringing people back to your site to read a new article or discuss a new service or product or it may be showing people pictures of your services/products. Whatever it is, the end game is to always bring people back to this main “Hub”. By doing this consistently, people will start remembering your brand better as they get repeated exposure to it, what you do, and why they should be using you over everyone else. By keeping it simple, all of the main material on one site, you won’t split the attention of your prospects.

As an example, if you posted a new article that discusses a topic in your Business, it is best to have it on your Company blog. That way, you can use Twitter, Facebook, Linkedin and the other social platforms independently to drive those followers/friends back to one location to funnel the traffic to where you want them to be… on your site. It is also a great way to build up links back to your site and demonstrate social proof to the search engines (yes that is becoming a major factor in ranking) that your site pages should be ranked better. (Just a side note, when people land on your site, it should ideally be with some call-to-action such as Subscribe to my newsletter, Buy Now, Follow me, as you will get the most traction and more subscribers in your list by doing so).

Having one hub for your business will make it easier for you to find and develop relationships with prospective clients that are interested in your product or service as you will always be adding to your site and those that have visited before, could also return for each posting. Another side effect is that it will also help with search engine optimization using the newer part of their ranking algorithim for social proof.

If used properly, social media platforms can add so much to your business by having one central Hub. Your one Hub will help brand your Company more effectively online and allow people to automatically identify your brand to a certain product, service or post.

Are you already using your website as the “hub” of your Social Media marketing?

Enjoyed this post? If so, please share on Facebook, Twitter and Pinterest to let your friends know about it. Your help spreading the word would be really appreciated.

 

How to get real results from your Social Media Marketing efforts

Facebook, Twitter, LinkedIn, Social MediaHere is a secret that I want to give to you that I give to my clients that I train about Social Media Marketing techniques. As with a lot of other Companies out there, my clients are working on developing, implementing or adding in social media strategies to leverage social media in order to get results. We put a plan into place and I walk them through step-by-step how to attract more clients and increase profits using Social Media.

The number one thing that I see with a lot of Companies these days is to only rely on Social Media platforms to be their  main “website” platform of information.  This is a mistake. It really is, for a number of reasons.

I have always cherished the statement “You get what you pay for” and it is relevant in many avenues.

I am a huge believer in Social Media Marketing and what it can do for businesses. Social Media works and it works well. Having been part of the web business for over 17 years now with building sites, I have seen it all.

Here is what I want to tell you:

Facebook (or any other Social Media setup – Pinterest, Twitter, Linkedin, Google+ etc) should NEVER be your main website platform.

Here is why….

1. You are ALWAYS playing in some one else’s sandbox: If Facebook wants to change your layout of your site when they want, they do and you end up with Timelines (I am a fan by the way). LinkedIn is now updating their Company pages and this will again upset people who have spent time and effort crafting the perfect look and feel to their site. With your own main website, you are in Control. No “social media handcuffs”.

2. The Social Media Platform owns the content that you upload: When you upload content to ANY of these sites, make sure you read their Terms. On Facebook, they own all the content so you really are just “leasing” a space from them and then can remove it at any time. That isn’t the best business model, right?

3. Everything goes in phases: Remember MySpace? It was Facebook 5 years ago and now it’s almost embarassing to be on there. Social platforms go in and out and granted, Facebook is very strong, but just like the Roman Empire, it will not last forever.

4. Google and other Search engines will not benefit your Social Platforms as they will your Website: Granted, search engines will still index your information IF the social platform allows it, however you will generally only have 1 page that is indexed versus many from the website you run.

5. A Place to call Home Base: By having your own website (a full website hosted on a paid service – not a free service), you can control all of your content and all of your information. Make this the place to lead ALL of your social platforms to. This is where you want clients and customers to come to. Facebook is great for interactions as is Pinterest and Twitter, but in the end, if you want true ongoing sales, you have to bring them back to your website. Always.

I want to ensure that your online business continues to do well with Social Media. If you already have your Facebook page, and all other items but do not have a site yet, please consider setting it up as the main place for people to land.

One last note: This doesn’t mean in any way that you stop using Social Media. I recommend to use it all the time, profitably however when you use Social Media combined with a solid website strategy, you will yield the best results.

Enjoyed this post? If so, please share on Facebook, Twitter and Pinterest to let your friends know about it. Your help spreading the word would be really appreciated.

5 of the Worst Things You Can Do in Social Media as a Business Owner

The 5 Worst Things you can do in Social Media as a Business ownerIn the twenty-first century, the World Wide Web has become a great way for anyone to reach an audience. From blogs to online businesses, social media takes on many different shapes and sizes.

To help illustrate what can go wrong in Social Media, I pieced together 5 Social Media “What Not To Do” Tips so that Businesses can avoid these costly mistakes. These are based on working with my Clients, being active in Social Media and some questions that I have got from our Online seminars.

The 5 Worst Things you can do in Social Media as a Business owner:

  1. Selling all the time: Social media involves many aspects, the first being you should be social and connecting with people, however that does not mean that you have to constantly be trying to sell something every time. If you have a blog, and all you do is sell things to your readers, you will soon see all your readers disappear because they get tired of it. Imagine meeting someone at a party, then they call you up every few days asking you to buy from them. I am sure you would soon block their number (I know I would)
  2. Ignoring your Users: Using the blog example once again, you have people who are going to your blog regularly (hopefully). It is highly important that you keep in touch with the people that frequent your website. This can be in the form of a regular posting every Thursday or having them sign up for a Newsletter so you can stay in touch weekly with them with even more tips. The idea is to stay Front of Mind.
  3. Targeting the wrong niche market: It is very important that you target the right people to your Social Platforms so it’s a match between your product/service and customer. For example, if you are a Mechanic on Facebook, discuss the types of cars you work on such as Chevy or Ford. Stay focused on that Market and , as the Mechanic, don’t start blogging about your new favourite Restaurant, unless it deals with cars some how. Stay on one Path.
  4. Using the right social media platform: Are you using the right platform for your business? There are a lot of choices out there to choose from when it comes to social media such as Facebook, Twitter, LinkedIn, Google+, Pinterest and many others? Take the time to figure out what system covers your Audience Market the best or you will be spending too much time on Platforms that will not bring you more business. As an Example, if you are a knitter, you will most likely find that most of your audience is on Facebook and Pinterest. There would be no need to join Twitter or LinkedIn for that Business type. Focus your Energy where you Audience resides. It will pay off.
  5. Not using social media at all: This is an interesting one. I have met businesses that still feel that Social Media will not end up with a Return on Investment for their Time (ROI). Here is my comment on that: The World Wide Web reaches millions of people, and any business that does not take advantage of it, is truly missing a golden opportunity. Just imagine all the customer contact you are missing out on from the sharing, commenting, and searching that goes on in these Platforms. Did you know that Facebook and Twitter are in the top 5 of all the Search engines for people looking up things? Google is number one of course. Social Media is here to stay. It’s time to figure out where you want to set up Camp.

Social media can be a great Marketing tool for your Business or it can be a double edged sword that can do more harm than good. Use social media effectively and you will reap the rewards. Use it poorly, and people will go elsewhere.

If you are stuck or don’t know where to go next, and want to learn how to use Social Media properly, consider hiring our services to get you on track and up to speed, or using our 1-on-1 Coaching that will get your Platforms and Businesses to the next level in Social Media, attracting new clients and being profitable. For more information and a no obligation quote, contact us at sales@thesocialmediabreakthrough.com or call us at 1-888-634-1465. We are here to help.

 

How Blogging Can Get You Business

Blogging for BusinessBlogging is an interesting thing.  Just how every man with a camera today has become a potential photographer, every computer user with internet who can write a few words has become a prospective blogger. It is true that extensive blogging has created a large ocean of information in the virtual world but it is still those finest and most relevant Blogs that get the most worthwhile recognition.

It is similar to how self publishing may offer you a chance to publish your book but having the hardback or paperback on the wooden shelves is a different achievement.

Blogging, when looked at from a different perspective, has a lot of potential for any type of business. There is a section of bloggers all across the globe who just upload anything and try to make money through ad sense and several promising resources but from the perspective of a business, blogging can be and should be your gateway to a larger audience. How blogging can get you business can be best illustrated by considering a few examples to ponder over.

Whether we look for the best sound systems, plumber or air conditioner repairer, more than half of the internet using population in the world is likely to start a search online. A quick search would inevitably show up a few articles (in other words blogs). When a business takes to blogging in its specific industry, one lends expertise to the content. One may be blogging about periodontal disease and treatments but when a periodontist does it, it speaks of his expertise and readers would not only trust the information but get interested in getting in touch with the periodontist for further consultation.

For example, a homemaker is looking for some roofing services in New York and she comes across a blog written by a roofing specialist or a roofing company and there are ten tips to get the best roofing done at the best price. Not only would the reader be happy with relevant information but she is also likely to contact the company if there is a link or some information about the company and how to get in touch about their services.

Blogging is one of the easiest ways to offer a glimpse of your expertise to prospective clients and it is a surefire way to win over more clients. Any business will get more clients through blogging than any other method of advertisement or promotion on it’s own. It is excellent for developing your Brand, your Expertise and your SEO for your Business.

So get started today..  if you want to get out there and get noticed and get results, start blogging about what you know!

See ya soon!