A Digital Marketing Insider's Point of View by Winston Bromley.
The True Value of Social Media Marketing

The True Value of Social Media Marketing

As a business using social media marketing, you need to know what is the most important thing that you can do to attract customers to your business. You may be surprised to learn that the most important thing in online marketing is building trust.

Customers want a brand that they can trust and count on. They want a company that they can refer their friends to or that they can keep returning back to when they need similar services again. At the end of the day, the ROI (Return on investment) is not the biggest value that you are going to get from social media marketing.  Through social media, you are going to be able to build up a trusting relationship with your customers, that helps them identify from you, and to learn from your insights. This will make you “front of mind” and become their first call when they need something.

The first step to gain this trust is to communicate with your customers and potential customers in your personal brand voice that is consistent always. This is most effective through writing social media posts in a manner that is human rather than through messages that seems very robotic in nature. You want to show off a relatable personality that will get customers to trust in you and your Company. Once you find the specific tone of your brand voice, you need to stick to it. Being consistent is key to gaining the trust of your readers and customers.

When it comes to actual posts, there are a few things that you need to do. You should post ideas that are unique and original for a few reasons. One, fresh posts help in ranking articles and two, when people see a different approach to a common topic, it can gain traction. These posts can be informative pieces or ones that are entertaining or a mixture of the two. You want to make sure these posts shareable so that your followers will want to share it with their friends, by having social media sharing buttons on each article or post you do. By doing this, you will gain more followers, which will increase the recognition of your brand.

A final aspect to using social media to gain the trust of your customers is through engaging with them. If a customer contacts you through social media about an issue with your products or services, be accountable and apologetic while trying to remedy the situation.

These are things that will help increase your customer’s trust in your brand. If a customer trusts you, they will be more willing to keep coming back for services and refer their friends and loved ones. Do not use your posts to market things all of the time, otherwise people will not want to follow you. You need to find a perfect balance between advertising and offering more value to your customers.

Remember this: Educate, don’t inundate.. Provide value, and people will trust and buy from you naturally.

VidSkippy Review: Create “Youtube” Style In-Steam video ads and why you need it in your marketing

VidSkippy Review: Create “Youtube” Style In-Steam video ads and why you need it in your marketing

Monetize your online marketing within 3 minutes, with this easy-to-use software. See why you need to consider this for your blog, vlog, e-commerce store or affiliate offers… and even your very own high-ticket website offers and social media posts!

I will start with this. VIDSKIPPY is a game changer for video marketing, whether you are blogger or vlogger or doing work with local businesses, e-commerce, affiliate marketing, events or social media marketing. As a digital marketer, I am always looking for ways to get in front of eyeballs online, and with this ground-breaking cloud-based software solution, you can do just that.

You know how when you watch Youtube or Vimeo videos and there is an ad that is played before the video? Wouldn’t it be great if you would control exactly WHAT ad goes in front of videos you play? Well, that’s exactly what VidSkippy does.  It easily allows you to create In-Stream Ads JUST LIKE YOUTUBE does! (Yes, you can control your own ads)

This easy-to-use software can be used effectively for Bloggers, Vloggers, digital marketers, social media marketers, business owners, Ecommerce store owners as well as business sites (read below for examples on how you can use it in your business)

I got an advanced review copy of Vidkskippy and it’s really powerful. VidSkippy allows you, within 2-3 minutes, to setup a “campaign” where you can choose ANY video (which you can search via the software) on Youtube, Vimeo or upload a file and place another video “ad” in front of it (or 5 seconds in, or any place you want your ad video to appear). One of the many great features on this platform is the ability to have it appear as a Youtube ad but it’s really your own, with your VERY OWN call-to-action button. You can even adjust the timing on the SKIP BUTTON as well as the CALL-To-Action button.

Check out what I mean below, that I did for a paying client (again, you can offer this as a service) who performed as entertainers at Justin Beiber’s Dad’s engagement party. In this case, although they performed at the Gig, they didn’t get much video. Luckily the Event coordinators did, however, as a marketer, you don’t want to give much exposure to others as you do your own or your clients. So in this video, Jason Chessar, from Collective Entertainment, was able to post an “ad” and a call to action in this video, using the Event Coordinators video.. all the while looking like natural In-Steam video…..

**See VIDSKIPPY in ACTION below (watch his ad appear in the first 1-2 seconds)***

With VidSkippy, you don’t even need to have a website (although personally I think it’s best used with one) as you can share from the member area of the video software to ANY social media platform for instant video ad performance. Facebook, Twitter, Pinterest and more! All the user would do is click on a Thumbnail (which you can upload and customize) and it plays your video with the video ad you created….. See, I told you it was awesome.

If you do have a site/hub/client site, you can easily embed this into your site – just copy and paste and you are done.

Fix your mistakes just by saving with one click: A pet peeve of mine is setting up something, then realizing you have to alter say a placement of a Call-To-Action button on the video (as you should test it live).. Instead of having to go back and re-copy the code once you are done, just SAVE the campaign again on the cloud-based server, and you are done. No extra copying and pasting. Love it!

The main strategy of using VidSkippy, is to target your ideal customers/clients in a friendly way, engage and then sell… in just minutes, using your video ad and another video of your choice.

As for the software, it’s cloud-based which means that there is no need to install it on your own, and it’s pretty straight forward (however there are video tutorials all along the way)

It’s extremely affordable (I upgraded my version as I loved it within 5 minutes of using it), so there is no reason why you wouldn’t have this as a tool in your online marketing handbook. This tool will generate a lot more leads into your business.

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Examples of how to use VidSkippy with your business types:

* If you are a Blogger or Vlogger:

Do you monetize your Blog/Vlog? Adding in Video advertising that you can control, will lead to more cashflow in your online blogging. As you post content, you can showcase videos of things you are talking about, then use VidSkippy to put your ad on top of this video with whatever call-to-action you need. Another thing you could do would be to enhance your monthly cashflow by allowing your advertisers (or however you choose to monetize your Blog) to promote their VIDEO AD on your site, over whatever video you want to show case including your Intro video. This way it can be more targeted as well as more engaging for your viewers and valuable space for your advertisers. It also can give you added revenue on top of image or banner based advertising.

* If you are selling via e-commerce:

Imagine selling in the e-commerce space, and you are selling a popular Camera. Instead of re-do those videos with expensive software or outsourcing costs, simply find the video you want that explains the camera great, and create a short video of you telling your viewer special pricing on this camera or why they should work with you, free shipping, etc. You can showcase discounts, incentives and demos and more! The limit is your imagination.

* If you are a social media/online/digital marketer:

As a social media marketer, you can post video with in-stream video ads any where on social media. You can create custom thumbnails that attract attention, and have their Call-To-Action links come back to ANY link you want. Even if you or you client do not have a site. Sell this service as part of what you can offer your clients ongoing or get retainers to do this for them every month.

* If you are a Coach, mentor or sell High-Ticket items:

As a coach or mentor, you can create a video of your training, and have your video ad appear right when it’s ideal in your presentation with a one-click link right to your application, so that people can take action right away.

* If you are an Affiliate:

You can use VidSkippy to showcase the various offers you have, that you send to your email list. You can showcase a product’s video with a short video “ad” by you that tells people about extra things you have for them, or reasons why to purchase this item.

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Here is Mark Bishop (who is part of this software launch) showcasing how the Software actually works. Again, I know from using this that most people can get setup within minutes of getting this software. It’s very straightforward.

* * * DEMO OF SOFTWARE * * *

If you are running ads for local businesses, e-commerce business, affiliate marketing business, event promotion and more, you really need to get this low-cost but powerful software system. It is a game-changer and I even did a video testimonial about it:
http://www.winstonbromley/vidskippy (**it’s near the top of the product page**)

I think it’s so great, that when you pick up your own Copy from my link below, I will send you following items at no extra charge, via your email upon purchase:


  • 2 WordPress Plugins:
    1. Survey Logic (for instant surveys online for more user engagement)

    2. WP Live Chat plugin that allows INSTANT chatting on your website! (value $72)

  • Running Google Ads? The “Maximize Adsense” ebook has some amazing details showing you how to get the most out of your ad budget (Value $47)
  • How To Build A List on Social Media”  eBook (Value $47)

As you can see, I really think Vidskippy is ideal for anyone marketing online today. The low-cost to it, the ease-of-use and the fact you can control what you viewers see is truly a marketer’s dream!

Get your Copy today or Find out more about this ground-breaking software and get in front of the right buyers.
http://www.winstonbromley.com/vidskippy

 

 

How setup a Pinterest Business Account | Pinterest Training Video

In this quick Pinterest for Business training video, I walk you through how to setup or Convert your Pinterest account to a Pinterest Business Account.

VIDEO: how to create or convert your Pinterest Account into a Pinterest Business AccountPinterest recently created even more buzz to their Platform by launching the Pinterest Business Accounts. At the moment, the difference between the two types of account at the moment has only a few important things (including the Terms and conditions and a great categorization feature – such as Celebrity, Local business, etc.) HOWEVER if you are a business on Pinterest, you should be moving over to the Business Accounts as Pinterest has hinted at adding in more resources (can someone hope to say “Buy IT”) to help businesses succeed on the Pinterest Platform.

Enjoy!

 

Video: How to create Pinterest “Secret Boards” or Private Boards – Business Tips

Pinterest has finally created Secret Boards! This is a great thing for the Pinterest Platform.

How to use Pinterest and the Secret BoardsThe benefit to businesses is that these Secret boards can only be seen by the people you invite to them so you can collaborate on these boards as a team and keep the details private, such as new client images, or social media strategy articles or even Event ideas for your get-togethers..

My favourite thing for these Secret Boards is that you can create Client Boards for each Client (You get 3 secret boards from Pinterest. So use them wisely!). This way you can then assign the Client to contribute to the board and you can share ideas back and forth visually.

Watch the Pinterest Tip video above for how to set up your own Secret Board.

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Enjoyed this post? If so, please share on Facebook, Twitter and Pinterest to let your friends know about it. Your help spreading the word would be really appreciated.

10 Best Pinterest Business Tips for Online Marketing

10 Best Pinterest Business Tips for Online MarketingSocial networking has swept the world, taking along with it best friend and business alike. There is now no better way to communicate effectively with the people around and across the world from you than the use of any of the great social networks. Sites like Facebook, Twitter, LinkedIn, and Pinterest have all drawn a heavy flow of interactivity to the internet in ways that have never been seen before.

Not only is communication that much easier, but business techniques and means of selling things have now been forever revolutionized. No longer is a storefront necessary to become a successful small business; almost anyone can do it from behind a computer.

Here, you’ll learn 10 best Pinterest business tips for online marketing.

  1. Plan Properly – Set your log up correctly to allow it to pin the things you want to it properly. Have your follow button prominently displayed on your website to ensure that a high volume of traffic is able to reach your Pinterest blog.
  2. Research – Know and research what your ideal client or customer is pinning, and set up your boards to get things going!
  3. Honor The Source – Know the copyrights of everything you post, and keep an eye out for any infractions. Know the sources of the things you re-pin and make sure things you post have your own watermark. These things can save a lot of headache down the line.
  4. Pin Strategically – Be social when it comes to pinning. Pin across several boards and follow, pin, re-pin, and comment.
  5. Drive up Traffic – Being social and pinning across several board will see a return on that invest back towards your board. Add appropriate web links to pins as well as time your pins out over time. Don’t just dump them all out at one time!
  6. Visual Content – The internet is all about instant gratification and seeing things. Use this to post great visuals to your and other boards.
  7. KISS – Keeping it simple with easy to understand, clear visuals will get you noticed a lot easier.
  8. Create & Curate – Cultivate the culture of your brand by pinning things not just about you own business but about others in the same niche as well. Finding these people are a great way to ‘buddy-up’ and reach and even larger audience.
  9. Content, Content, Content – Creating fresh content is another great key to finding and building report in your customer base.
  10. Learn from the Best – Being a diligent student by learning from other brands and what they have pinned successfully can become very profitable, as well as connect others to you.

Enjoyed this post? If so, please share on Facebook, Twitter and Pinterest to let your friends know about it. Your help spreading the word would be really appreciated.

Well done, LinkedIn: Your Company pages are ideal for business owners

LinkedIn Company ProfilesSocial networking sites like Facebook, Twitter, and LinkedIn have taken over the world by storm, connecting people in ways that no one ever thought possible. There are many different types of people that use LinkedIn and access its benefits in the best ways possible, and this has quickly become a great tool for those seeking to expand their personal professional networks to others who they may only know from afar.

What is great about the success of these social media outlets, is that anyone can sign up for a profile and start meeting people, even companies. With the new LinkedIn Company Pages, companies now have the ability to make connections to others via the social network that wasn’t available a while back.

Getting a company page is akin to making a page on Facebook; both are meant to outsource a person, brand, or products availability in a way that is convenient and conducive to finding out more information. LinkedIn has created a way to share a company’s information on its site, versus the personal profile layout of the majority of its visitors.

The LinkedIn Company Pages allow companies to express their brand through pictures that they might not have the ability to share otherwise. This is invaluable since the internet is really about instant gratification and pictures can many times speak for themselves (I am looking at you Pinterest!). It also allows companies to showcase what they have to offer, such as being able to quickly give a customer the ability to scan what it is that you offer in a hands-off, non-intrusive way. This quickly builds a customer rapport on a level that regular advertising does not. These pages allow a company to highlight what’s important and keeps their followers up to date.This allows for a connection to the individual in a way that companies in the past could never even dream of!

People all over the world connect to each other every day through social media. Now, with the revised LinkedIn Company Pages, even companies can connect to their customers at the base level like never before through status updates, pictures, highlights, and comments. Companies are now able to interact directly with the people who are buying their product, supporting their brand, and who have questions. Although similar only in idea as a Facebook company page, companies can now interact so closely with their consumers like they can through LinkedIn Company Pages as LinkedIn is more about doing business and connecting,  whereas Facebook is about sharing information.

Well done, LinkedIn.