A Digital Marketing Insider's Point of View by Winston Bromley.
LinkedIn as the ideal tool for business via social media

LinkedIn as the ideal tool for business via social media

Linkedin as the ideal tool for business via social media

LinkedIn is one of the best social media platforms for business from the access to top level decision makers to finding capital and resources for your business. Today I wanted to show you how you can use LinkedIn in your business and 5 easy steps to improving traction on your LinkedIn account.

1. Your Linkedin Profile – The first step is to modify your LinkedIn profile so that people who are looking for your kind of talent should find your profile easily. For that, you need to make your LinkedIn profile very friendly to how people will find you – using keyword searches. For example, most of the time if you own a company, you tend to write that you are the founder or owner.  That is great however, the people who are searching for your talent like the Lawyer or Realtor, will put the keywords “realtor” in the search engine. If you don’t have these words in your profile, they will not be able to find your profile in the list. Make sure your profile is keyword rich (words people will search for you – from their perspective)

2. Provide a reason to connect with you – So, you have updated your profile with your expertise and now your profile is getting into the lists that you want to be found in. Now here is the rub. There are many other profiles, which are also showing in those lists with the great keywords you just created. How do you get the edge over the other people in those searches? Create a compelling headline which will get their attention and almost force them to click on your profile first, because it catches their eye. Take time and write a dramatic compelling headline which includes the 1 or 2 keywords that are used in normal search engine results, like “real estate” or “realtor”

3. Summary – the next step is to write a Summary. So a prospect has visited your profile. Now, to keep them here and not have them leave quickly, your page should describe in their minds what they are looking for and show your credibility in fulfilling them. As an example, being a social media marketer, you can imagine the amount of other people in the same line of work. Some really good and some not so much. Once they land on my profile, instead of “Winston grew up in Mexico.. (rest of my life and business story)” I would suggest you think of WHY those people are looking at your profile. You should know this by now. Mine would be they are looking for social media training or marketing. So my Summary talks about their needs and how I can help.
(see my profile here)

You an also add in a video in this section which is excellent marketing. So remember, most of the people try to write their autobiography in this Summary. Always remember that the prospect who is visiting your page is very busy and they just would  like to know that you have the sufficient ability/talent/skill to fulfill their needs. In short, the summary should be client-focused Otherwise, you are going to get just hits on your page and nothing to show for it.Then,

4. Increasing network connections –Ok, you have modified your profile and your Summary. Now it is time to increase your network connection to increase your business. Aim to make connections, much like real networking, with people that are aligned with your business. If you are realtor, you may not need to connect to another realtor profile.

5. Following up with the new connections – It is not enough to find new connections, however you should keep in touch at times on regular basis. What I suggest to at least have them remember you, is that when someone accepts your connection request or connects with you, send him/her a Welcome or Thank you message. I strongly suggest that you offer them something of value for free, as it will be an excellent gesture. I include a $47 Value social media teleseminar I did last year as my gift (see my profile here)

6. Regular updates – As often as possible (minimum 1 time per week) update the Status on LinkedIn regarding in your business life or related articles to your business in order to engage people in your network

LinkedIn is a great business (social) network website where if you are able to utilize all the features of the website including the 5 tips above, you will increase your business.

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Social Media Marketing Recap on 2012 and looking forward to 2013

A Social Media Marketing recap on 2012

A Social Media Marketing recap on 2012

As we all look back on 2012, if it’s ok with you, I wanted to to share 5 of the articles I really enjoyed writing. Social Media Marketing is an interesting beast and a lot happens very quickly. I am so excited about all the various things coming in 2013 that I know about and all the other things I will learn.

I am always working on finding out how to improve systems and show businesses that you can prosper from Social Media and social media marketing. Let me know below what your favourite part of Social media is.

Take a look, share/or and leave a comment if you wish on these 5 articles:

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SOCIAL BIG BANG: The Social Media Conference in the Kawarthas /Peterborough, Ontario!
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A full day course and 3 Months worth of training on how to improve your Social Media networking and get real world results. Hosted by Winston Bromley and Sofie Andreou.  Get results: http://www.socialbigbang.ca– Jan. 23, 2013, 10am-4pm

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Let me know below what your favourite part of Social media marketing is below….

LinkedIn: The Misjudged Social Media Platform?

LinkedIn: The Misjudged Social Media Platform?LinkedIn, the Business Social Media Platform, is a social media monster on the rise again. Often I find people I work with don’t have a LinkedIn profile or very basic as they feel it’s only for people looking for a job. But it is a lot more than that…. and has been for a while. I started using LinkedIn back in 2005 and it’s gone through many changes. All for the better and maybe this is why people feel it is best used looking for a Job as you may not know the potential of it.

LinkedIn is often the misjudged Social Platform of the bunch. But it shouldn’t be. Here is why:

With new changes that took place in the past year, this profitable media monster has taken over a large portion of the business world looking to grow and expand their customer base as well as connect with others in the same niches of the business world.

With this network, you can reach people who actually can make your business money and vice versa. Reach up to 160+ million others who are on the site to do business and learn more about how to do business better. Now that’s not the same as Facebook however people on LinkedIn are business-minded people, who generally have money and can, if positioned right, spend money with your Business.

There are great features you can use that do not exist at the same level as they do on LinkedIn. For example, you can create specific interest groups on LinkedIn that pertain to your genre of business. You can use this group to drive traffic to your website and gain a ton of members. It is very possible to get thousands of people to join a specific business network. The best part is you can do more with it than just having “Likes” as done on other type of media.

You can also host events and webinars for your group to keep people interested and they will network with each other as well. You actually create your very own network which is relatively unique in social media. You can even do one on one counseling and mentoring on LinkedIn through your business page.

Unlike other platforms, with LinkedIn, people can actually see how other professionals feel about you and your Business through your Endorsements, Skillsets and Recommendations. Once you have a personal profile, you can also create a separate page for your company which you can grow exponentially by putting out good content and keeping people engaged, by talking to them, helping them and answering questions.

It’s worth working on your profile as well as having a business page for a lot or reasons. You can get a lot of feedback from actual customers. This is invaluable if you use the information to your advantage. You can earn business from some new people by growing your network and trying new things that you are learning from customers. It may also be a great tool for you to meet other professionals that you can network with and even learn some new things from too.

To sum it all up, don’t let LinkedIn be social platform you use when the moons align. If you are a professional business owner or Entrepreneur or working your way up through a Company, you really should be using LinkedIn on a regular basis to find new contacts, connect with others, post about your skills, share your skills, etc. It’s truly where the professionals with money are.

Come connect with me on LinkedIn: http://www.linkedin.com/in/winstonbromley and if you want to find out more about learning about using LinkedIn correctly, contact me

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Social Proof And Why It’s The New Norm In Your Business

Social Media Proof for BusinessesWith Social Media being integrated into everything from TV shows to businesses, some may see it as a great tool that people have learned to utilize to better their business and personal lives, while other see it as the bane of existence, something that is only cluttering up our internet waves and depriving kids of exercise. Whatever you feel it may be, there is definitely no stopping it now. Many people have found that having an online presence on any one of the most popular websites of today such as Twitter, Facebook, LinkedIn, Pinterest, and even Instagram have helped them build a long list of social or business contacts. Each platform fulfills a need. These are the building blocks of what social networking is all about.

As someone who helps coach and train business owners leverage social media, I am going to share why social proof is so important to building a product, brand, or business these days… and without it you aren’t going to be able to leverage yourself that well.

Here it is in just 6 words:

“People like what other people like”

In the online world, Social Proof is really just something that we share or see others engaging in or sharing, feel it is something worth checking out because other people are into it, see that others like it, and that helps us to confirm our choice. It’s human nature. A little bit of Darwinian Internet Selection if you will.

It’s the reason Justin Beiber is famous and Lady Gaga has world tours. Alone, these people would be a pre-teen who came too late on the boy-band train and a talented girl with an interesting fashion sense, but because they had a niche that someone liked, people began to flock to it in droves. Thanks to Facebook, Twitter, Youtube, and social sharing, we have the behemoths that are these celebrities.

In business, getting the social proof such as the number of Facebook likes, Google’s +1, and Twitter followers and Re-Tweets is a matter of building up a network around the brand or product, and spreading the word about it. To do it smart, you must leverage yourself with tools to speed up the process.

As you see above in my article right below the title, with the social sharing buttons, as people like this, re-tweet it or pin it (which you can do as well when done here 😉 ), what it does is build up a credibility about this particular Article to others, that give it more of a credibility and makes it worth reading (more people that read it, it must be good right? – not always the case but stick with me here)

As a business, you need to ask your clients, friends, people on your email newsletter list and customers to like, pin, share your website links and your content. And you need to make it EASY for them. As humans, we like things that are SIMPLE so make sure your site has Social share buttons on them as mine do or hold a contest.

The best part of this Social Proof, in my mind, is being able to leverage yourself and business. If Dan likes this article, and presses LIKE on the Facebook Button, it goes into his Facebook Timeline where the people that follow Dan will see. This usually results in more people reading it and helps to build the social proof that this Article is worth reading.

Now, the down side, it may seem like it is an easy thing to do, however it require some convincing to getting people to go out of their way to Like or Re-Tweet something for you, if they don’t already like and trust you. However this can easily be fixed with great fresh content. Great Fresh Content is number one in building up your Social Proof. Reviews, ratings, viral videos, and interesting stories and images. These can all can help — It’s about getting more people involved that is really the key.

People like what other people like – so build up YOUR Social Proof today so you can build your Business online AND offline.

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Well done, LinkedIn: Your Company pages are ideal for business owners

LinkedIn Company ProfilesSocial networking sites like Facebook, Twitter, and LinkedIn have taken over the world by storm, connecting people in ways that no one ever thought possible. There are many different types of people that use LinkedIn and access its benefits in the best ways possible, and this has quickly become a great tool for those seeking to expand their personal professional networks to others who they may only know from afar.

What is great about the success of these social media outlets, is that anyone can sign up for a profile and start meeting people, even companies. With the new LinkedIn Company Pages, companies now have the ability to make connections to others via the social network that wasn’t available a while back.

Getting a company page is akin to making a page on Facebook; both are meant to outsource a person, brand, or products availability in a way that is convenient and conducive to finding out more information. LinkedIn has created a way to share a company’s information on its site, versus the personal profile layout of the majority of its visitors.

The LinkedIn Company Pages allow companies to express their brand through pictures that they might not have the ability to share otherwise. This is invaluable since the internet is really about instant gratification and pictures can many times speak for themselves (I am looking at you Pinterest!). It also allows companies to showcase what they have to offer, such as being able to quickly give a customer the ability to scan what it is that you offer in a hands-off, non-intrusive way. This quickly builds a customer rapport on a level that regular advertising does not. These pages allow a company to highlight what’s important and keeps their followers up to date.This allows for a connection to the individual in a way that companies in the past could never even dream of!

People all over the world connect to each other every day through social media. Now, with the revised LinkedIn Company Pages, even companies can connect to their customers at the base level like never before through status updates, pictures, highlights, and comments. Companies are now able to interact directly with the people who are buying their product, supporting their brand, and who have questions. Although similar only in idea as a Facebook company page, companies can now interact so closely with their consumers like they can through LinkedIn Company Pages as LinkedIn is more about doing business and connecting,  whereas Facebook is about sharing information.

Well done, LinkedIn.

LinkedIn Spruces Up Your Skillset – Use this in your Online Business Model

LinkedIn Spruces up your SkillsetLinkedIn is the world’s largest professional network with more than 90 million users from across 200 countries. LinkedIn profiles have enabled numerous jobseekers to find the right job and have also been instrumental in companies’ quests to find the right candidate for a specific job. It is also an excellent way for Business owners and Entrepreneurs to get the word out about what they do and network.

To date, LinkedIn endorsements were considered to be the most effective marketing tool or a resource which could establish the credentials of a professional. Most people will tell you that these testimonials or client feedback do get a lot of attention from profile scrutinizers. Recently, LinkedIn has added a Skills section to the member’s homepage. This new Skills section appears just below the educational qualifications section.

For starters, the skills section is where professionals can mention their skills or expertise. Earlier, details about specific skills, certifications or achievement were either mixed in with educational qualification or put together in the summary section which was more out of sight and not very effective. With the dedicated section where professionals can list their skills, expertise and certifications, LinkedIn is now a much more friendly resource for jobseekers, networkers and Business owners.

WinstonBromley on LinkedIn

Every LinkedIn member should utilize this skills section to its utmost potential. What it can do has to be looked at from three perspectives.

First, this skills section enables a user to update his or her profile with all the skills and expertise they would have. It allows as many as 50 skills which is very good as you may be very talented!

Second, these skills are searchable. People can now search for certain skills and based on whether those are listed in this new section of a user’s profile, the profiles would be displayed in the search results. It works pretty much how SEO works on major search engines. With the new skills section and the existing endorsements features, LinkedIn can become an even better job hunting and networking ground for everyone.

Third, based on the skills you have put on your profile, this allows you to connect with professionals having the same skills.

The three prong benefits of LinkedIn skills are unprecedented and should be use by anyone who uses the professional network.

Now, the skills are not just one or two qualifications or only desired expertise. It can be certifications, experience of specific hardware and software, experience in training the trainers or anything, the possibilities are endless. From a ballet dancer mentioning the variety of her choreography to a programmer mastering a new skill, everything can be given importance.

And the best part, once you have the Skills on your Profile, people can ENDORSE those Skillsets which allows others to see the Social Proof of your Skillset.

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