Dec

14

Posted by : winstonbromley | On : December 14, 2013

Linkedin as the ideal tool for business via social media

LinkedIn is one of the best social media platforms for business from the access to top level decision makers to finding capital and resources for your business. Today I wanted to show you how you can use LinkedIn in your business and 5 easy steps to improving traction on your LinkedIn account.

1. Your Linkedin Profile – The first step is to modify your LinkedIn profile so that people who are looking for your kind of talent should find your profile easily. For that, you need to make your LinkedIn profile very friendly to how people will find you – using keyword searches. For example, most of the time if you own a company, you tend to write that you are the founder or owner.  That is great however, the people who are searching for your talent like the Lawyer or Realtor, will put the keywords “realtor” in the search engine. If you don’t have these words in your profile, they will not be able to find your profile in the list. Make sure your profile is keyword rich (words people will search for you – from their perspective)

2. Provide a reason to connect with you – So, you have updated your profile with your expertise and now your profile is getting into the lists that you want to be found in. Now here is the rub. There are many other profiles, which are also showing in those lists with the great keywords you just created. How do you get the edge over the other people in those searches? Create a compelling headline which will get their attention and almost force them to click on your profile first, because it catches their eye. Take time and write a dramatic compelling headline which includes the 1 or 2 keywords that are used in normal search engine results, like “real estate” or “realtor”

3. Summary – the next step is to write a Summary. So a prospect has visited your profile. Now, to keep them here and not have them leave quickly, your page should describe in their minds what they are looking for and show your credibility in fulfilling them. As an example, being a social media marketer, you can imagine the amount of other people in the same line of work. Some really good and some not so much. Once they land on my profile, instead of “Winston grew up in Mexico.. (rest of my life and business story)” I would suggest you think of WHY those people are looking at your profile. You should know this by now. Mine would be they are looking for social media training or marketing. So my Summary talks about their needs and how I can help.
(see my profile here)

You an also add in a video in this section which is excellent marketing. So remember, most of the people try to write their autobiography in this Summary. Always remember that the prospect who is visiting your page is very busy and they just would  like to know that you have the sufficient ability/talent/skill to fulfill their needs. In short, the summary should be client-focused Otherwise, you are going to get just hits on your page and nothing to show for it.Then,

4. Increasing network connections –Ok, you have modified your profile and your Summary. Now it is time to increase your network connection to increase your business. Aim to make connections, much like real networking, with people that are aligned with your business. If you are realtor, you may not need to connect to another realtor profile.

5. Following up with the new connections – It is not enough to find new connections, however you should keep in touch at times on regular basis. What I suggest to at least have them remember you, is that when someone accepts your connection request or connects with you, send him/her a Welcome or Thank you message. I strongly suggest that you offer them something of value for free, as it will be an excellent gesture. I include a $47 Value social media teleseminar I did last year as my gift (see my profile here)

6. Regular updates – As often as possible (minimum 1 time per week) update the Status on LinkedIn regarding in your business life or related articles to your business in order to engage people in your network

LinkedIn is a great business (social) network website where if you are able to utilize all the features of the website including the 5 tips above, you will increase your business.

Enjoyed this post? If so, please share on Facebook, Twitter and Pinterest to let your friends know about it. Your help spreading the word would be really appreciated.

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Jan

01

Posted by : winstonbromley | On : January 1, 2013

A Social Media Marketing recap on 2012

A Social Media Marketing recap on 2012

As we all look back on 2012, if it’s ok with you, I wanted to to share 5 of the articles I really enjoyed writing. Social Media Marketing is an interesting beast and a lot happens very quickly. I am so excited about all the various things coming in 2013 that I know about and all the other things I will learn.

I am always working on finding out how to improve systems and show businesses that you can prosper from Social Media and social media marketing. Let me know below what your favourite part of Social media is.

Take a look, share/or and leave a comment if you wish on these 5 articles:

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SOCIAL BIG BANG: The Social Media Conference in the Kawarthas /Peterborough, Ontario!
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A full day course and 3 Months worth of training on how to improve your Social Media networking and get real world results. Hosted by Winston Bromley and Sofie Andreou.  Get results: http://www.socialbigbang.ca– Jan. 23, 2013, 10am-4pm

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Let me know below what your favourite part of Social media marketing is below….

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Author: Winston Bromley

Dec

14

Posted by : winstonbromley | On : December 14, 2012

LinkedIn: The Misjudged Social Media Platform? LinkedIn, the Business Social Media Platform, is a social media monster on the rise again. Often I find people I work with don’t have a LinkedIn profile or very basic as they feel it’s only for people looking for a job. But it is a lot more than that…. and has been for a while. I started using LinkedIn back in 2005 and it’s gone through many changes. All for the better and maybe this is why people feel it is best used looking for a Job as you may not know the potential of it.

LinkedIn is often the misjudged Social Platform of the bunch. But it shouldn’t be. Here is why:

With new changes that took place in the past year, this profitable media monster has taken over a large portion of the business world looking to grow and expand their customer base as well as connect with others in the same niches of the business world.

With this network, you can reach people who actually can make your business money and vice versa. Reach up to 160+ million others who are on the site to do business and learn more about how to do business better. Now that’s not the same as Facebook however people on LinkedIn are business-minded people, who generally have money and can, if positioned right, spend money with your Business.

There are great features you can use that do not exist at the same level as they do on LinkedIn. For example, you can create specific interest groups on LinkedIn that pertain to your genre of business. You can use this group to drive traffic to your website and gain a ton of members. It is very possible to get thousands of people to join a specific business network. The best part is you can do more with it than just having “Likes” as done on other type of media.

You can also host events and webinars for your group to keep people interested and they will network with each other as well. You actually create your very own network which is relatively unique in social media. You can even do one on one counseling and mentoring on LinkedIn through your business page.

Unlike other platforms, with LinkedIn, people can actually see how other professionals feel about you and your Business through your Endorsements, Skillsets and Recommendations. Once you have a personal profile, you can also create a separate page for your company which you can grow exponentially by putting out good content and keeping people engaged, by talking to them, helping them and answering questions.

It’s worth working on your profile as well as having a business page for a lot or reasons. You can get a lot of feedback from actual customers. This is invaluable if you use the information to your advantage. You can earn business from some new people by growing your network and trying new things that you are learning from customers. It may also be a great tool for you to meet other professionals that you can network with and even learn some new things from too.

To sum it all up, don’t let LinkedIn be social platform you use when the moons align. If you are a professional business owner or Entrepreneur or working your way up through a Company, you really should be using LinkedIn on a regular basis to find new contacts, connect with others, post about your skills, share your skills, etc. It’s truly where the professionals with money are.

Come connect with me on LinkedIn: http://www.linkedin.com/in/winstonbromley and if you want to find out more about learning about using LinkedIn correctly, contact me

Enjoyed this post? If so, please share on Facebook, Twitter and Pinterest to let your friends know about it. Your help spreading the word would be really appreciated.

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Nov

13

Posted by : winstonbromley | On : November 13, 2012

Social Media Proof for Businesses With Social Media being integrated into everything from TV shows to businesses, some may see it as a great tool that people have learned to utilize to better their business and personal lives, while other see it as the bane of existence, something that is only cluttering up our internet waves and depriving kids of exercise. Whatever you feel it may be, there is definitely no stopping it now. Many people have found that having an online presence on any one of the most popular websites of today such as Twitter, Facebook, LinkedIn, Pinterest, and even Instagram have helped them build a long list of social or business contacts. Each platform fulfills a need. These are the building blocks of what social networking is all about.

As someone who helps coach and train business owners leverage social media, I am going to share why social proof is so important to building a product, brand, or business these days… and without it you aren’t going to be able to leverage yourself that well.

Here it is in just 6 words:

“People like what other people like”

In the online world, Social Proof is really just something that we share or see others engaging in or sharing, feel it is something worth checking out because other people are into it, see that others like it, and that helps us to confirm our choice. It’s human nature. A little bit of Darwinian Internet Selection if you will.

It’s the reason Justin Beiber is famous and Lady Gaga has world tours. Alone, these people would be a pre-teen who came too late on the boy-band train and a talented girl with an interesting fashion sense, but because they had a niche that someone liked, people began to flock to it in droves. Thanks to Facebook, Twitter, Youtube, and social sharing, we have the behemoths that are these celebrities.

In business, getting the social proof such as the number of Facebook likes, Google’s +1, and Twitter followers and Re-Tweets is a matter of building up a network around the brand or product, and spreading the word about it. To do it smart, you must leverage yourself with tools to speed up the process.

As you see above in my article right below the title, with the social sharing buttons, as people like this, re-tweet it or pin it (which you can do as well when done here 😉 ), what it does is build up a credibility about this particular Article to others, that give it more of a credibility and makes it worth reading (more people that read it, it must be good right? – not always the case but stick with me here)

As a business, you need to ask your clients, friends, people on your email newsletter list and customers to like, pin, share your website links and your content. And you need to make it EASY for them. As humans, we like things that are SIMPLE so make sure your site has Social share buttons on them as mine do or hold a contest.

The best part of this Social Proof, in my mind, is being able to leverage yourself and business. If Dan likes this article, and presses LIKE on the Facebook Button, it goes into his Facebook Timeline where the people that follow Dan will see. This usually results in more people reading it and helps to build the social proof that this Article is worth reading.

Now, the down side, it may seem like it is an easy thing to do, however it require some convincing to getting people to go out of their way to Like or Re-Tweet something for you, if they don’t already like and trust you. However this can easily be fixed with great fresh content. Great Fresh Content is number one in building up your Social Proof. Reviews, ratings, viral videos, and interesting stories and images. These can all can help — It’s about getting more people involved that is really the key.

People like what other people like – so build up YOUR Social Proof today so you can build your Business online AND offline.

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Enjoyed this post? If so, please share on Facebook, Twitter and Pinterest to let your friends know about it. Your help spreading the word would be really appreciated.

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