A Digital Marketing Insider's Point of View by Winston Bromley.
7 Do’s and Don’ts of Social Media Marketing

7 Do’s and Don’ts of Social Media Marketing

Social media is one of the most important forms of modern communication and a brilliant way to connect with so many like-minded people. However, like all powerful tools, it should be used responsibly.

You want to create a positive online atmosphere for your business, one that creates sense of community with friends, peers, and potential customers.

Here are the top 7 do’s and don’ts in social media marketing that can affect your status online:

#1: Don’t Complain

This seems like a no-brainer, but you may be surprised at how often people complain about bosses, clients or customers. This can not only negatively impact the image of a business (giving the wrong impression), but it impacts how present and future customers or bosses view you. I will say there is the occasional time that you have a really bad experience. If this happens, and you need to vent, thread lightly and do not name names.

#2: Don’t Get involved in controversial conversations

Wanting to engage other users is one thing. Starting or fueling fights is another. If your opinion is controversial regarding hot-topic issues like religion, race, or politics, you might not want to announce it all over the Internet—particularly if you’re hoping to catch the attention of future customers, employers or business partners. Social media is a fickle thing that way,

#3: Don’t Spam your followers

This isn’t just a tip for casual users; it’s crucial for businesses that are looking to build an online reputation. Spamming is a bad tactic because it fails to form real connections with customers. After all, there’s nothing more annoying to the average person than logging on and finding their wall crowded with sales pitches, updates, or excessive private messages. If you provide a sales pitch, make sure it provides value first.

#4: Don’t Self-promote (rule of 5:1)

Alright, we all do it. However, when it comes to promoting your businesses online, it’s important to practice “moderation”. Otherwise, you just come across as an obnoxious horn-blower too big for your britches, and customers will move on to someone less noisy. While you should certainly share your business experiences and values, balance that with promoting others. It will make your followers more receptive to your message, and more likely to share your promotions on their other networks. My rule of thumb is 5 posts of great info for every Sales piece. And ALWAYS show the value in the sale piece.

#5: Don’t Share anything you wouldn’t mind showing strangers

A lot of people tend to treat social media as if it is their diary, but always remember that your business records, grievances at work, or details of your personal life are your business—and should be for your eyes only. Unless you are a reality star and want people to know.. then good on you.

#6: DO: LISTEN

Social media is more than just a way to advertise. It’s a way to communicate. You don’t have to verbally communicate to be able to listen. Lend an ear to what your customers are saying or talking about online by paying attention to their comments. See what they want, what they like, and work on pleasing them by developing a way to solve what they are wanting,

#7: DO: Have clarity

Rather than logging on to dozens of social media platforms every day, focus on the ones that contribute to your professional mission. Posting a cat video may seem funny at the time, but consider whether or not it’s actually relevant to what you’re trying to accomplish.

If you want to learn more about how to grow your business with digital marketing, connect with me and let’s talk.

W

Getting your posts to work for you in Social Media

Leverage other people's ListsLeverage your social media. In Business, it all comes down to “leverage” within your Social Media setups. You see, without it, we are merely talking to people and sharing ideas but it wouldn’t go farther than a few people.

I remember the days before true Social Media networking, when people would email out a funny(or not funny) joke or a great article and it would go as far as it could reach depending on who sent it to who (My father would send me at least 10 emails a day with something he found interesting). With social media, we can leverage that process through the platforms we use today and post a great article/video /call-to-action/quote, and the possibilities are endless on how far something can be shared and liked around the globe. It’s truly amazing to see where people are from when they re-tweet or like or share something I post.

In business, we need to embrace the fact that social media is now an integral part of our Marketing plan. It must be used on almost everything we do in order to get the most people to see what we want to show them. See, in business, we are always looking on increasing our profits (or in some cases, just making a profit). That is why we are in business. So it makes sense that when we post things on Facebook, pin on Pinterest, post on Linkedin groups and tweet about our latest widget, we are looking for a return-on-investment (ROI) for the time we put into it.

To leverage social media, you need to post content and links that people who will follow you will find interesting. The more the people that find it worth their time (in terms of being interesting, compelling, funny, serious), the more you will get shared/liked. By being shared, liked, tweeted, pinned, the content you post now gets put your content DIRECTLY into that sharing person’s Timeline. The benefit is that now all of their friends/followers will see that Share.

This is the power of leveraging the internet. Getting people to do the footwork for you. The more it’s shared, the more eyes on your content, the more chances of converting them into prospects. It’s a win-win (I can spend all day on how to convert people – that is for another article) and that is the start to move people towards the sale and seeing a ROI on your postings.

This is where is comes down to getting people to like/share your pages. How to do that, exactly you ask? At the moment, there are 2  things that get the most traction on social sharing/networking sites are:

1. Be Visual. Posts/pin/tweets with Images or Videos in them. We are visual creatures and our eyes naturally go to images. That is why Pinterest and Instagram as so big. So make sure when posting to add in an image or a video if none are present so that it will catch attention.

2. Asking good questions. A good question can go very far. Ask a question that you want people to answer either about your product or service or in the field that you are an expert. This will provide you with some Credibility, when comment on other people’s posts and comments.

I hope these two ideas and the concept of leverage sparks some great ideas for your Business!

Enjoyed this post? If so, please share on Facebook, Twitter and Pinterest to let your friends know about it. Your help spreading the word would be really appreciated.

Social Media Marketing Recap on 2012 and looking forward to 2013

A Social Media Marketing recap on 2012

A Social Media Marketing recap on 2012

As we all look back on 2012, if it’s ok with you, I wanted to to share 5 of the articles I really enjoyed writing. Social Media Marketing is an interesting beast and a lot happens very quickly. I am so excited about all the various things coming in 2013 that I know about and all the other things I will learn.

I am always working on finding out how to improve systems and show businesses that you can prosper from Social Media and social media marketing. Let me know below what your favourite part of Social media is.

Take a look, share/or and leave a comment if you wish on these 5 articles:

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SOCIAL BIG BANG: The Social Media Conference in the Kawarthas /Peterborough, Ontario!
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A full day course and 3 Months worth of training on how to improve your Social Media networking and get real world results. Hosted by Winston Bromley and Sofie Andreou.  Get results: http://www.socialbigbang.ca– Jan. 23, 2013, 10am-4pm

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Let me know below what your favourite part of Social media marketing is below….

Social Proof And Why It’s The New Norm In Your Business

Social Media Proof for BusinessesWith Social Media being integrated into everything from TV shows to businesses, some may see it as a great tool that people have learned to utilize to better their business and personal lives, while other see it as the bane of existence, something that is only cluttering up our internet waves and depriving kids of exercise. Whatever you feel it may be, there is definitely no stopping it now. Many people have found that having an online presence on any one of the most popular websites of today such as Twitter, Facebook, LinkedIn, Pinterest, and even Instagram have helped them build a long list of social or business contacts. Each platform fulfills a need. These are the building blocks of what social networking is all about.

As someone who helps coach and train business owners leverage social media, I am going to share why social proof is so important to building a product, brand, or business these days… and without it you aren’t going to be able to leverage yourself that well.

Here it is in just 6 words:

“People like what other people like”

In the online world, Social Proof is really just something that we share or see others engaging in or sharing, feel it is something worth checking out because other people are into it, see that others like it, and that helps us to confirm our choice. It’s human nature. A little bit of Darwinian Internet Selection if you will.

It’s the reason Justin Beiber is famous and Lady Gaga has world tours. Alone, these people would be a pre-teen who came too late on the boy-band train and a talented girl with an interesting fashion sense, but because they had a niche that someone liked, people began to flock to it in droves. Thanks to Facebook, Twitter, Youtube, and social sharing, we have the behemoths that are these celebrities.

In business, getting the social proof such as the number of Facebook likes, Google’s +1, and Twitter followers and Re-Tweets is a matter of building up a network around the brand or product, and spreading the word about it. To do it smart, you must leverage yourself with tools to speed up the process.

As you see above in my article right below the title, with the social sharing buttons, as people like this, re-tweet it or pin it (which you can do as well when done here 😉 ), what it does is build up a credibility about this particular Article to others, that give it more of a credibility and makes it worth reading (more people that read it, it must be good right? – not always the case but stick with me here)

As a business, you need to ask your clients, friends, people on your email newsletter list and customers to like, pin, share your website links and your content. And you need to make it EASY for them. As humans, we like things that are SIMPLE so make sure your site has Social share buttons on them as mine do or hold a contest.

The best part of this Social Proof, in my mind, is being able to leverage yourself and business. If Dan likes this article, and presses LIKE on the Facebook Button, it goes into his Facebook Timeline where the people that follow Dan will see. This usually results in more people reading it and helps to build the social proof that this Article is worth reading.

Now, the down side, it may seem like it is an easy thing to do, however it require some convincing to getting people to go out of their way to Like or Re-Tweet something for you, if they don’t already like and trust you. However this can easily be fixed with great fresh content. Great Fresh Content is number one in building up your Social Proof. Reviews, ratings, viral videos, and interesting stories and images. These can all can help — It’s about getting more people involved that is really the key.

People like what other people like – so build up YOUR Social Proof today so you can build your Business online AND offline.

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Enjoyed this post? If so, please share on Facebook, Twitter and Pinterest to let your friends know about it. Your help spreading the word would be really appreciated.

5 of the Worst Things You Can Do in Social Media as a Business Owner

The 5 Worst Things you can do in Social Media as a Business ownerIn the twenty-first century, the World Wide Web has become a great way for anyone to reach an audience. From blogs to online businesses, social media takes on many different shapes and sizes.

To help illustrate what can go wrong in Social Media, I pieced together 5 Social Media “What Not To Do” Tips so that Businesses can avoid these costly mistakes. These are based on working with my Clients, being active in Social Media and some questions that I have got from our Online seminars.

The 5 Worst Things you can do in Social Media as a Business owner:

  1. Selling all the time: Social media involves many aspects, the first being you should be social and connecting with people, however that does not mean that you have to constantly be trying to sell something every time. If you have a blog, and all you do is sell things to your readers, you will soon see all your readers disappear because they get tired of it. Imagine meeting someone at a party, then they call you up every few days asking you to buy from them. I am sure you would soon block their number (I know I would)
  2. Ignoring your Users: Using the blog example once again, you have people who are going to your blog regularly (hopefully). It is highly important that you keep in touch with the people that frequent your website. This can be in the form of a regular posting every Thursday or having them sign up for a Newsletter so you can stay in touch weekly with them with even more tips. The idea is to stay Front of Mind.
  3. Targeting the wrong niche market: It is very important that you target the right people to your Social Platforms so it’s a match between your product/service and customer. For example, if you are a Mechanic on Facebook, discuss the types of cars you work on such as Chevy or Ford. Stay focused on that Market and , as the Mechanic, don’t start blogging about your new favourite Restaurant, unless it deals with cars some how. Stay on one Path.
  4. Using the right social media platform: Are you using the right platform for your business? There are a lot of choices out there to choose from when it comes to social media such as Facebook, Twitter, LinkedIn, Google+, Pinterest and many others? Take the time to figure out what system covers your Audience Market the best or you will be spending too much time on Platforms that will not bring you more business. As an Example, if you are a knitter, you will most likely find that most of your audience is on Facebook and Pinterest. There would be no need to join Twitter or LinkedIn for that Business type. Focus your Energy where you Audience resides. It will pay off.
  5. Not using social media at all: This is an interesting one. I have met businesses that still feel that Social Media will not end up with a Return on Investment for their Time (ROI). Here is my comment on that: The World Wide Web reaches millions of people, and any business that does not take advantage of it, is truly missing a golden opportunity. Just imagine all the customer contact you are missing out on from the sharing, commenting, and searching that goes on in these Platforms. Did you know that Facebook and Twitter are in the top 5 of all the Search engines for people looking up things? Google is number one of course. Social Media is here to stay. It’s time to figure out where you want to set up Camp.

Social media can be a great Marketing tool for your Business or it can be a double edged sword that can do more harm than good. Use social media effectively and you will reap the rewards. Use it poorly, and people will go elsewhere.

If you are stuck or don’t know where to go next, and want to learn how to use Social Media properly, consider hiring our services to get you on track and up to speed, or using our 1-on-1 Coaching that will get your Platforms and Businesses to the next level in Social Media, attracting new clients and being profitable. For more information and a no obligation quote, contact us at sales@thesocialmediabreakthrough.com or call us at 1-888-634-1465. We are here to help.

 

Google+’s New EVENTS Feature Will Give Facebook Events a Run for Its Users

{EAV:325b878b30a844a4}Social media is all about coming together and having a way to talk, find friends, and share everything. There are many ways to connect with the world around us through this still relatively new media, but one that has made heads turn is Google+. It is an interesting and attractive social media website that makes everything easy to understand and find out. Just like many other websites, it is in a constant state of change, upgrading and adding more each time. The brand new events feature from Google+  is an excellent example of their change for the better.

Social Media EVENT using Google+: Winston Bromley Social Media Marketer

Social Media EVENT using Google+: Winston Bromley Social Media Marketer

Many may know of Facebook events, but this is a step up from there. You have additions like the live broadcast, which allows a person in a particular event to see the updates of everyone else in it. This makes for better managing and control of it all, as well as the ability to keep up on all incoming information. Events need to be watched and planned, and, with the ability to see everything as it happens, that is more than possible with the new Google plus events.

When you set up events, you want to get the word out as quickly and easily as possible. Using online websites like Google plus has become the best way to do so. People are capable of sending the invitations out to everyone at once and the invited will be able to say whether they are going. This provides the event creators with a solid head count, making the event that much more manageable. You can also list all of the facts and information to go with the events, as well as edit and change them as you go.

What sets Google plus apart from the Facebook events is that it has more features. One that really stands out is the live broadcast, which allows event goers to see what others in the event are saying and doing. Sharing information between every person is the best way to monitor everyone and ensure it goes off with as few problems as possible. Being able to view what one person says, regardless of whether they are added to your friend lists, will let everyone know what to expect. This does help the event creator immensely because they are more capable of knowing what everyone is planning and up to, giving them the opportunity to better manage the event itself, add in updates and images, but it is also greatly beneficial for those just going. There is a lot to know with large events, making the sharing of information and communication necessary. Live broadcast makes that an easy task, one Facebook events cannot match.

Proper planning and communication make every event a successful one. Just letting everything happen as it happens opens you up for mistakes, possibly even a ruined day or night. With the new events feature from Google plus, you can be sure that whatever you are planning happens as it is supposed to happen. With a stream that allows you to view everything other event goers are saying and doing, you know what to expect. You are more in touch with the people and what is happening, allowing everything to fall into place and work as it should.

What do you think? Of course to make this happen, you need to be signed into your Google+ account.  But why wouldn’t you be? 😉
Winston Bromley
www.WinstonBromley.com