Social media has really become one of the most important avenues for businesses out there, in order to reach out and communicate with their market.
What makes it even better is that it is still growing and business establishments are still learning how to best use social media in order to make their services better. According to Richard Gans, Director of Social Media at AXA, social media usage, both on a paid and organic nature, continues to grow and evolve as a means of marketing and engaging with consumers. More specifically, using social media as an active channel for resolving customer service moments continues to evolve as the needs and expectations of consumers change. Consumers expect brands, even financial service companies, to be available for help when and where they need it and social media is serving as one of those necessary options.
Social media is the perfect avenue for a two-way communication between a prospective customer and a business establishment. Mr. Gans claimed that the use of social media is one of the things that really worked well in enabling his company to build trust online. He said that as more people look online for feedback prior to making a purchase. AXA recently incorporated an initiative that facilitates direct, two-way customer feedback along with the collection and organization of customer responses with the aim not only of improving customer experience, but also of ultimately producing new products and speeding innovations on existing ones.
Allowing your clients and customers to provide comments on your products or services through social media will enable you and your company to easily improve based on the feedback provided. It would be a lot easier to identify areas where you are doing right as well as areas that need improvements.
What makes it even more interesting is that social media is only a fraction of what you and your company can use in creating an online presence and building trust for your company online. If you are looking to expand the reach of your company, getting involved in trainings and seminars of this nature can help you get started. Here’s the good news. The Annual Digital Marketing for Financial Services Summit is once again upon us. The event will take place on the 21st and 22nd of June 2017 at The Westin Harbour Castle Conference Centre in Toronto. The summit will be the perfect place for you to learn how to drive conversion, create loyalty, and maintain your competitive edge.
What makes this summit a must-attend is the fact that the speakers, of whom Mr. Richard Gans is a part of, are really authorities in their respective fields. On top of that, you will also get to meet people from different financial services companies like banks, insurances and credit unions. There are also those from investment and wealth management sectors as well as from digital marketing. It will truly be a worthwhile learning experience for you which can greatly help you start your online campaigns. If you want to learn more, simply visit their website: http://www.financialdigitalmarketing.com, check out the speakers as well as the topics that will be covered and then register! It would be one of the best things you can do for your business.
Also you can get 20% Off your Tickets by using the code “REFUEL20”
ABOUT RICHARD GANS
Richard Gans Director of Social Media, AXA
Rich Gans is Director of Social Media at AXA in the U.S., a leader in providing wealth management, life insurance and annuity products. In his current role, he oversees the company’s enterprise social strategy and social media policies and executes initiatives that use social media to enhance the customer experience, drive brand awareness, increase business value, and safeguard brand reputation. That’s his job description; his passion is helping transform the organizational culture to make people feel more informed and comfortable with social media. To achieve that goal, he manages all employee-focused social media training in addition to the U.S. social employee advocacy program. Prior to joining AXA, Rich was the head of social media for Forrester Research. Before that, he held roles focused on customer experience, market research, and business analysis at Forrester Research, Jupiter Research, and IBM.
Rich holds a Bachelor’s degree in Information Systems from Yeshiva University’s Sy Syms School for Business. He currently lives in New Jersey with his wife and 4 children. Follow Rich on Twitter @Richard_Gans.
WordPress is awesome as a platform and there is so many things in it that make my life and my clients lives better. And the great thing about what I do, is I am learning all the time. If we can learn, we can grow.
So, for today’s article, let’s grow a little together.
I wanted to give you a few insights I learned from Randy Mann, who is an accomplished marketer, IT & webguy. We got talking and he mentioned a few things that I know, and one that I didn’t think about before regarding WordPress (WP), various plugins and tips.
So here is Randy’s list…….
7 things to do to make your WordPress site rock and become more secure (Even more than it is now):
Back up, back up, and backup again.
There are free plugins that will get the job done. WP is great out of the box, but it’s just the core framework to everything else. Backing up your site isn’t one of the things. You’ll need a service or a plugin to get the job done.
WordPress isn’t always secure – and this is the most serious problem with WP.
Never login as admin. Change the username to something else as soon as you are logged in the first time. If hackers are trying to get into your site, “admin” will be the first username they try. This means you just did half of their work for them. Now all they need to do is figure out the password.
Always use secure passwords, NEVER the common ones.
Pick something complex with numbers, letters and symbols.
Update the WP core and plugins as soon as they are available. These usually fix common bugs and vulnerabilities.
Don’t download themes or plugins from unknown or unreliable sources.
Always use either the official repository at WordPress.org or other trusted sources like reputable theme sites.
Use a dedicated security plugin, like WordFence to protect you from common attacks.
WordPress tends to load really slow.
If your site is loading in slow, it could be images being too big, plugins taking to long to load or even font choices. There are good ways to figure out what is causing this drag in time, as it will cost you customers. See below to learn how to find out what is causing the issues.
Broken Links Happens over time and you have no real way of knowing. You could test them all by hand, but a lot of pages/posts equals a lot of time to do that. Use a plugin called Broken Link Checker to get it done.
****Also, at no charge, Randy already had some great training so I asked him if he could include it here… So you can now get Randy’s 30 training (short and sweet) videos on how to use WordPress effectively (again at no charge)****
Today, almost every business establishments, from small and medium enterprises to large corporations, are always aiming to do great things in their online or digital marketing campaigns. The majority of the public today spend a lot of time engaging online.
People have become so involved with the digital world that they expect to do just about everything and anything online, from banking to purchases to checking status updates. As a result, digital marketing is an ever growing and expanding playing field. You need to stay on top of what works and what doesn’t.
Maja Neable VP, Digital and Channel Marketing BMO FINANCIAL GROUP
According to Maja Neable, Vice President of Digital and Channel Marketing at BMO FINANCIAL GROUP, as the consumers move to expect more in digital, the marketers have adopted: better targeting, more relevant messaging, and more competition for the digital consumer.
According to Neable, their company has found the biggest impact when their knowledgeable representatives in branches and contact center help bring customers on board. Customers trust them and rely on their advice.
Their campaigns include a number of strategies and tools like videos, email marketing, ad targeting, and social media. Their whole strategy is anchored on fully integrated intuitive experiences: from targeting well with relevant messages, to then meeting the customer’s need by providing an easy experience. Treating customer interactions as a life-cycle, a journey, rather than an instance, provides for the most powerful and engaging experiences, and business results.
While this strategy has been fruitful for BMO FINANCIAL GROUP, it took time to work. It is a product of a learning cycle where they tested different strategies, encountering failures and learning from them. Developing a workable strategy really is not easy in digital marketing.
“Given the amount of competition, you also have to adopt and innovate as quickly as possible to remain relevant”, Neable discussed, “To compete in the digital space today, one must continually invest and re-invent itself. This requires a different approach and thinking for established financial institutions. The ones that are the fastest to change to this way of thinking, will be the winners.”
This is where a good networking and linking up with fellow digital marketers becomes very important. Learning from others successes and failures allows you to expand your horizon and identify possible ways to improve on your very own marketing campaigns.
If you are seriously looking to improve your digital marketing strategies, the 7th Digital Marketing for Financial Services Summit is the perfect conference to attend. This year it is happening at The Westin Harbour Castle Conference Centre in Toronto, on Wednesday June 21st & Thursday June 22nd 2017.
Here are five reasons why you should attend this summit:
Innovate at a digital speed.
Learn from C-level financial services leaders on how to create a competitive advantage.
Learn how to eliminate organizational roadblocks.
Connect with industry veterans and rising stars.
This is the only digital marketing forum for financial services.
BONUS Reason: Save 20% off your tickets (see below)
Boost your digital marketing and take it to the next level.
As Andrew Artemenko of Bank of America said, it is “encouraging to see innovative and creative ways to solve the issues, constraints and challenges in a highly regulated industry. It’s nice to get out of your comfortable home environment to meet peers face to face, who have new and inspiring ideas.”
As a business using social media marketing, you need to know what is the most important thing that you can do to attract customers to your business. You may be surprised to learn that the most important thing in online marketing is building trust.
Customers want a brand that they can trust and count on. They want a company that they can refer their friends to or that they can keep returning back to when they need similar services again. At the end of the day, the ROI (Return on investment) is not the biggest value that you are going to get from social media marketing. Through social media, you are going to be able to build up a trusting relationship with your customers, that helps them identify from you, and to learn from your insights. This will make you “front of mind” and become their first call when they need something.
The first step to gain this trust is to communicate with your customers and potential customers in your personal brand voice that is consistent always. This is most effective through writing social media posts in a manner that is human rather than through messages that seems very robotic in nature. You want to show off a relatable personality that will get customers to trust in you and your Company. Once you find the specific tone of your brand voice, you need to stick to it. Being consistent is key to gaining the trust of your readers and customers.
When it comes to actual posts, there are a few things that you need to do. You should post ideas that are unique and original for a few reasons. One, fresh posts help in ranking articles and two, when people see a different approach to a common topic, it can gain traction. These posts can be informative pieces or ones that are entertaining or a mixture of the two. You want to make sure these posts shareable so that your followers will want to share it with their friends, by having social media sharing buttons on each article or post you do. By doing this, you will gain more followers, which will increase the recognition of your brand.
A final aspect to using social media to gain the trust of your customers is through engaging with them. If a customer contacts you through social media about an issue with your products or services, be accountable and apologetic while trying to remedy the situation.
These are things that will help increase your customer’s trust in your brand. If a customer trusts you, they will be more willing to keep coming back for services and refer their friends and loved ones. Do not use your posts to market things all of the time, otherwise people will not want to follow you. You need to find a perfect balance between advertising and offering more value to your customers.
Remember this: Educate, don’t inundate.. Provide value, and people will trust and buy from you naturally.
Monetize your online marketing within 3 minutes, with this easy-to-use software. See why you need to consider this for your blog, vlog, e-commerce store or affiliate offers… and even your very own high-ticket website offers and social media posts!
I will start with this. VIDSKIPPY is a game changer for video marketing, whether you are blogger or vlogger or doing work with local businesses, e-commerce, affiliate marketing, events or social media marketing. As a digital marketer, I am always looking for ways to get in front of eyeballs online, and with this ground-breaking cloud-based software solution, you can do just that.
You know how when you watch Youtube or Vimeo videos and there is an ad that is played before the video? Wouldn’t it be great if you would control exactly WHAT ad goes in front of videos you play? Well, that’s exactly what VidSkippy does. It easily allows you to create In-Stream Ads JUST LIKE YOUTUBE does! (Yes, you can control your own ads)
This easy-to-use software can be used effectively for Bloggers, Vloggers, digital marketers, social media marketers, business owners, Ecommerce store owners as well as business sites (read below for examples on how you can use it in your business)
I got an advanced review copy of Vidkskippy and it’s really powerful. VidSkippy allows you, within 2-3 minutes, to setup a “campaign” where you can choose ANY video (which you can search via the software) on Youtube, Vimeo or upload a file and place another video “ad” in front of it (or 5 seconds in, or any place you want your ad video to appear). One of the many great features on this platform is the ability to have it appear as a Youtube ad but it’s really your own, with your VERY OWN call-to-action button. You can even adjust the timing on the SKIP BUTTON as well as the CALL-To-Action button.
Check out what I mean below, that I did for a paying client (again, you can offer this as a service) who performed as entertainers at Justin Beiber’s Dad’s engagement party. In this case, although they performed at the Gig, they didn’t get much video. Luckily the Event coordinators did, however, as a marketer, you don’t want to give much exposure to others as you do your own or your clients. So in this video, Jason Chessar, from Collective Entertainment, was able to post an “ad” and a call to action in this video, using the Event Coordinators video.. all the while looking like natural In-Steam video…..
**See VIDSKIPPY in ACTION below (watch his ad appear in the first 1-2 seconds)***
With VidSkippy, you don’t even need to have a website (although personally I think it’s best used with one) as you can share from the member area of the video software to ANY social media platform for instant video ad performance. Facebook, Twitter, Pinterest and more! All the user would do is click on a Thumbnail (which you can upload and customize) and it plays your video with the video ad you created….. See, I told you it was awesome.
If you do have a site/hub/client site, you can easily embed this into your site – just copy and paste and you are done.
Fix your mistakes just by saving with one click: A pet peeve of mine is setting up something, then realizing you have to alter say a placement of a Call-To-Action button on the video (as you should test it live).. Instead of having to go back and re-copy the code once you are done, just SAVE the campaign again on the cloud-based server, and you are done. No extra copying and pasting. Love it!
The main strategy of using VidSkippy, is to target your ideal customers/clients in a friendly way, engage and then sell… in just minutes, using your video ad and another video of your choice.
As for the software, it’s cloud-based which means that there is no need to install it on your own, and it’s pretty straight forward (however there are video tutorials all along the way)
It’s extremely affordable (I upgraded my version as I loved it within 5 minutes of using it), so there is no reason why you wouldn’t have this as a tool in your online marketing handbook. This tool will generate a lot more leads into your business.
Examples of how to use VidSkippy with your business types:
* If you are a Blogger or Vlogger:/h3>
Do you monetize your Blog/Vlog? Adding in Video advertising that you can control, will lead to more cashflow in your online blogging. As you post content, you can showcase videos of things you are talking about, then use VidSkippy to put your ad on top of this video with whatever call-to-action you need. Another thing you could do would be to enhance your monthly cashflow by allowing your advertisers (or however you choose to monetize your Blog) to promote their VIDEO AD on your site, over whatever video you want to show case including your Intro video. This way it can be more targeted as well as more engaging for your viewers and valuable space for your advertisers. It also can give you added revenue on top of image or banner based advertising.
* If you are selling via e-commerce:
Imagine selling in the e-commerce space, and you are selling a popular Camera. Instead of re-do those videos with expensive software or outsourcing costs, simply find the video you want that explains the camera great, and create a short video of you telling your viewer special pricing on this camera or why they should work with you, free shipping, etc. You can showcase discounts, incentives and demos and more! The limit is your imagination.
* If you are a social media/online/digital marketer:
As a social media marketer, you can post video with in-stream video ads any where on social media. You can create custom thumbnails that attract attention, and have their Call-To-Action links come back to ANY link you want. Even if you or you client do not have a site. Sell this service as part of what you can offer your clients ongoing or get retainers to do this for them every month.
* If you are a Coach, mentor or sell High-Ticket items:
As a coach or mentor, you can create a video of your training, and have your video ad appear right when it’s ideal in your presentation with a one-click link right to your application, so that people can take action right away.
* If you are an Affiliate:
You can use VidSkippy to showcase the various offers you have, that you send to your email list. You can showcase a product’s video with a short video “ad” by you that tells people about extra things you have for them, or reasons why to purchase this item.
Here is Mark Bishop (who is part of this software launch) showcasing how the Software actually works. Again, I know from using this that most people can get setup within minutes of getting this software. It’s very straightforward.
* * * DEMO OF SOFTWARE * * *
If you are running ads for local businesses, e-commerce business, affiliate marketing business, event promotion and more, you really need to get this low-cost but powerful software system. It is a game-changer and I even did a video testimonial about it: http://www.winstonbromley/vidskippy (**it’s near the top of the product page**)
I think it’s so great, that when you pick up your own Copy from my link below, I will send you following items at no extra charge, via your email upon purchase:
2 WordPress Plugins: 1. Survey Logic (for instant surveys online for more user engagement)
2. WP Live Chat plugin that allows INSTANT chatting on your website! (value $72)
Running Google Ads? The “Maximize Adsense” ebook has some amazing details showing you how to get the most out of your ad budget (Value $47)
“How To Build A List on Social Media” eBook (Value $47)
As you can see, I really think Vidskippy is ideal for anyone marketing online today. The low-cost to it, the ease-of-use and the fact you can control what you viewers see is truly a marketer’s dream!