While there are a lot of great things happening right now it seems, here are 5 hot social media and marketing trends that I see coming around this year and some are already here.
Here are my five hottest trends in social media and marketing in 2013, so far….
Marketing Across Multiple Markets – In 2013, it isn’t going to be enough to just write a blog. Bloggers and marketers are going to need to learn how to utilize tools such as FaceBook, Twitter, StumbleUpon, Pinterest and many other medias. With e-book marketers using blogs to bring an audience to their work, they are going to find themselves learning how to create videos this year, and posting it to the blogs, directly to their YouTube channels, so that people can watch a video about their books.
It has all become a well-woven web that must be taken total advantage of if you are to succeed. If you don’t, the next person will.
Augmented Reality – It seems far into the future technology but luxury brands are using it already. This is bound to make it a trend. For brands who are trying to drive people to take action (like make a purchase, choose a movie, make restaurant reservations, etc), augmented reality is going to make leaps and bounds in 2013. Marketers are all a-buzz about this new trend so be prepared to see more of it in the coming year.
Entertainment Advertising – Advertisers that can effectively entertain consumers and drive them to products without all the annoying advertising on social sites that is so common now, will win consumers over in 2013. With more focus on being interesting to consumers and less tendency to be ‘in your face’ these advertisers will find success.
Online Videos Overtaking Websites – As mentioned earlier, videos themselves will become more popular for advertising products than company websites. Having videos on the internet, that are well-placed, or creating their own channel, companies will be able to see much more success than just a single text/graphic based website in 2013. Websites have grown boring with all the technology that most people have in their pockets now. Consumers want to use the video technology that they carry on those iPhones. They can be watching video ads on their lunch breaks at work.
Relationships With Customers Overtake “Likes” – In the past, businesses could start a fan page and accumulate ‘likes’ to help drive traffic to the company website. Now, people are seeking a more personal experience and they want the company that can build a personal relationship with them through social media, such as Twitter or Facebook, Pinterest, Youtube, or LinkedIn. So start Building those relationships. It will be worth every moment you spend on it.
These are just a handful of the trends that you will see in 2013. It’s going to be a banner year for marketing. Put on your seat belts!
What do you think would be a trend this year?
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Winston Bromley is a Social Media Marketer who specializes in working with businesses and business owners across the globe to effectively use social media to drive more traffic and profit to their business. Winston has been working in Social Media since 2005. His online company, Artbox, specializes in web design, social media and mobile app development.