A Digital Marketing Insider's Point of View by Winston Bromley.

How Blogging Can Get You Business

Blogging for BusinessBlogging is an interesting thing.  Just how every man with a camera today has become a potential photographer, every computer user with internet who can write a few words has become a prospective blogger. It is true that extensive blogging has created a large ocean of information in the virtual world but it is still those finest and most relevant Blogs that get the most worthwhile recognition.

It is similar to how self publishing may offer you a chance to publish your book but having the hardback or paperback on the wooden shelves is a different achievement.

Blogging, when looked at from a different perspective, has a lot of potential for any type of business. There is a section of bloggers all across the globe who just upload anything and try to make money through ad sense and several promising resources but from the perspective of a business, blogging can be and should be your gateway to a larger audience. How blogging can get you business can be best illustrated by considering a few examples to ponder over.

Whether we look for the best sound systems, plumber or air conditioner repairer, more than half of the internet using population in the world is likely to start a search online. A quick search would inevitably show up a few articles (in other words blogs). When a business takes to blogging in its specific industry, one lends expertise to the content. One may be blogging about periodontal disease and treatments but when a periodontist does it, it speaks of his expertise and readers would not only trust the information but get interested in getting in touch with the periodontist for further consultation.

For example, a homemaker is looking for some roofing services in New York and she comes across a blog written by a roofing specialist or a roofing company and there are ten tips to get the best roofing done at the best price. Not only would the reader be happy with relevant information but she is also likely to contact the company if there is a link or some information about the company and how to get in touch about their services.

Blogging is one of the easiest ways to offer a glimpse of your expertise to prospective clients and it is a surefire way to win over more clients. Any business will get more clients through blogging than any other method of advertisement or promotion on it’s own. It is excellent for developing your Brand, your Expertise and your SEO for your Business.

So get started today..  if you want to get out there and get noticed and get results, start blogging about what you know!

See ya soon!

Google+’s New EVENTS Feature Will Give Facebook Events a Run for Its Users

{EAV:325b878b30a844a4}Social media is all about coming together and having a way to talk, find friends, and share everything. There are many ways to connect with the world around us through this still relatively new media, but one that has made heads turn is Google+. It is an interesting and attractive social media website that makes everything easy to understand and find out. Just like many other websites, it is in a constant state of change, upgrading and adding more each time. The brand new events feature from Google+  is an excellent example of their change for the better.

Social Media EVENT using Google+: Winston Bromley Social Media Marketer

Social Media EVENT using Google+: Winston Bromley Social Media Marketer

Many may know of Facebook events, but this is a step up from there. You have additions like the live broadcast, which allows a person in a particular event to see the updates of everyone else in it. This makes for better managing and control of it all, as well as the ability to keep up on all incoming information. Events need to be watched and planned, and, with the ability to see everything as it happens, that is more than possible with the new Google plus events.

When you set up events, you want to get the word out as quickly and easily as possible. Using online websites like Google plus has become the best way to do so. People are capable of sending the invitations out to everyone at once and the invited will be able to say whether they are going. This provides the event creators with a solid head count, making the event that much more manageable. You can also list all of the facts and information to go with the events, as well as edit and change them as you go.

What sets Google plus apart from the Facebook events is that it has more features. One that really stands out is the live broadcast, which allows event goers to see what others in the event are saying and doing. Sharing information between every person is the best way to monitor everyone and ensure it goes off with as few problems as possible. Being able to view what one person says, regardless of whether they are added to your friend lists, will let everyone know what to expect. This does help the event creator immensely because they are more capable of knowing what everyone is planning and up to, giving them the opportunity to better manage the event itself, add in updates and images, but it is also greatly beneficial for those just going. There is a lot to know with large events, making the sharing of information and communication necessary. Live broadcast makes that an easy task, one Facebook events cannot match.

Proper planning and communication make every event a successful one. Just letting everything happen as it happens opens you up for mistakes, possibly even a ruined day or night. With the new events feature from Google plus, you can be sure that whatever you are planning happens as it is supposed to happen. With a stream that allows you to view everything other event goers are saying and doing, you know what to expect. You are more in touch with the people and what is happening, allowing everything to fall into place and work as it should.

What do you think? Of course to make this happen, you need to be signed into your Google+ account.  But why wouldn’t you be? 😉
Winston Bromley
www.WinstonBromley.com

How Curating Your Images and Content with Social Media is the New Way to Attract Customers: Pinterest

Pinterest : How Curating Your Content with Social Media is the New Way to Attract CustomersEver since we were young, images have always taken our interest. We loved stopping and seeing all of the beautiful artwork, the intricate designs, and every colorful piece we could find. We may be a bit older, but it does not mean we adore seeing images any less.

There is a huge culture on the internet of people who just enjoy browsing picture after picture, sometimes even spending hours of their time looking. One of the biggest sites for that right now is Pinterest. This massive website attracts many from across the globe, all to see new images people have to share. Others, like Reddit and Imgur, work in similar ways and have people viewing a large list of pictures. I am focused on the one that is King right now: Pinterest.

While it may seem you are looking at images only, these are really social media platforms. This means you have the opportunity to share your thoughts and make friends, as you would with regular social websites. The desire to use these sites is huge and growing constantly, making it the next step in the evolution of social media.

There are many similarities between social sites like Facebook and Pinterest. You have many users online to share their thoughts, lives and loves, people with whom you can speak and forge connections. What sets Pinterest apart, though, is what makes it so grand. People are using it to see the magnificent and astounding things the world has to offer, both natural and man made. It has more to offer than communication, it has wonder on every page.

This type of social media idea organization has allowed people seeking to get their name or word out a way to do it much easier. On several other social media websites, you have to hope yours shines through enough to make it to the top. With sites like Pinterest, you can target the people who would like it by interest. This is a lot like how big named stores target us, except it is free and is already becoming a huge hit on the internet.

Essentially, learning how to use Pinterest is vital to tapping into this new market of customers in a clever, yet imaginative way so that you can generate even more traffic to your online business.

With Pinterest, the most common function is to “Pin It”, which is to post your new photo or something you like on the internet up so that others who have an interest in your image, products or services can see it and then they “Re-pin It” on their “Boards” as well.

Pinterest can be incorporated with your other social media sites. Twitter, for example, is a very good one since it is short, to the point and the content can showcase easily what you “Pin” up on Pinterest. Facebook has a great App that ties into your Timeline that showcases your latest Pins.

The thing that got my Attention as a web guy is that Pinterest can provide you with effective backlinks back to your main site. This really mean that you get better placement in Google and more “organic” or not-paid-for traffic leads. These backlinks and the content driven material you are posting (or should be posting) are designed to bring in the customers. Try to avoid the “hard sell” as much as possible which will turn off some Pinterest users. I am all for every 5 pins, post a Hard Sell.

One good bit of news for those considering SEO generation back to your website, is that unlike some other social network sites, your content may go much further than what you could do on other websites, with re-pinning, sharing and liking. Each one counts as a backlink… So take advantage of this for your SEO generation that Pinterest allows us to have.

Lastly, one very important aspect of Pinterest is popularity which means being very interactive with other members on the site. This can be commenting on their photos, or posting great content yourself to get comments and re-pins..You should include content from others as well as yourself to get the most exposure. This will build trust with others on the site from what you are doing. Popularity worked in high school as it does so on Pinterest.

Finally, be creative when you use Pinterest. It’s perhaps even more important than with your other social network sites as the visual oriented format can pay dividends even faster when you can promote yourself in a positive, creative way.

Enjoyed this post? If so, please share on Facebook, Twitter and Pinterest to let your friends know about it. Your help spreading the word would be really appreciated.

 

Pinterest Training for your Business and Tips via Email

Pinterest Weekly Tips by Winston BromleyToday as I am finalizing my latest Social Media Training Video for my new Online course, I wanted to put it out to you and my other blog readers that I will post at a few tips on Pinterest every week. Just sign up for my Newsletter on the right side of the website and you will get those tips sent to you in your Email box.

My first tip is located on Pinterest (Of course) at: http://pinterest.com/pin/22940279322548259/ Just click on the link to see today’s Tip.

I will be posting more free Pinterest Training for your Business to help you get started with Pinterest.. HOWEVER even better than these great tips, , I will have a Free Training on Pinterest for your Business Webinar on August 15th. So make sure you sign up for my newsletter so you will be the first to know and get a spot reserved for it.

What I would like your help on answer the following question:

What one thing would you like to know about using Pinterest in your Business?
(Answer below in the Facebook Comments and I will aim to get them answered via the training)

Social Media: How Klout is Changing Our Lives!

How Klout is Changing Our Lives!Social media is something just about everyone uses in today’s world. Many people enjoy it because we are given an easier way to talk to friends, and it is also a great tool to talk to a lot of people. When you are out there all day, every day, sites like Facebook and Twitter become part of your life, as do your followers and friends on those sites. How much they like what you write and do, how many share it all, and the amount of people wanting to speak to you all determine your influence on the world around you. Those unsure of how much influence that they actually have can look to Klout.com to figure it out. There, you are given the ability to learn your influence score from the major Social Media sites.

See Klout.com combines all of your Social Media activity and turns in into a number from 1 to 100 (being the best) based on 54 factors. The more influence you have (meaning people who share you stuff, click on your links, talk about your stuff) the better your Score. And there are great perks to a higher score.

As the internet grows, so do the jobs that can be had on it. When a person works in marketing, for example, they spend a lot of time on the internet. That is part of their job and the more people they can get to see what they say, the better they can do their job. Using your Klout score, employers are able to see just how big of an influence you have in the world, which can help them determine whether or not you are worth hiring (and this now becoming a trend to put Klout on application forms). Your relationships with the people around you, the connections you have made during your career, and the impact you make around the world help an employer or client know if you will pay off. They want a person who can reach many people because it matters to stay connected to the world around you, being seen and heard.

Although Klout is not the only Influence Score to be had (and it’s still growing), it is currently the best online indicator for people to see how much real influence they can control. And it Matters.

Our Klout scores are already playing a larger role in the decision making processes in other real world applications. One example that is happening all the time now, is hotels in Las Vegas are looking up your Klout Score to see if you are worthy of an upgrade, because if your Klout Score is high enough, they know you will talk about it on your social media accounts thereby giving them free advertising from you. See when you talk on your Facebook, Twitter, Linkedin, Google+ accounts about a great place and you have a high Klout score, there is a great chance that your followers will listen and be interested about that Topic and remember that location/hotel/product.

Another example is one that I and others with a higher score get often, is what is called Klout Perks. Companies are hooking up with Klout to send new products to people with Klout scores over certain numbers. I recently got a full kit of AVENA NATURALS products (no cost to me) sent in the mail to me. You bet I talked about it on my Social Media Feeds.

A guy in San Francisco had a Klout score of 74 (and he was just a well connected 25 year old) and he got the new VOLT car for a weekend to test drive. No cost to him at all. You can bet he posted it everywhere thus giving the VOLT a lot of advertising from an influencer.

Take a moment to see what your Klout Score it by clicking here. Let me know how you fair… You may be getting Klout perks soon enough.